# Stylishly Personalized Eyewear Custom Made Warby Parker Glasses by You By Kamal Musharbash | Published 2010-09-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/warby-parker-glasses References: [designcrave](http://designcrave.com/2010-09-07/design-your-own-specs-warby-parker/) Designer Warby Parker knows the frustration of shopping for eyewear, and has thus brought the world of eyewear and shoppers together. From the [frame to the color](https://www.trendhunter.com/trends/custom-3dprinted-glasses-frames), the Warby Parker glasses are [custom-made by the shopper](https://www.trendhunter.com/trends/inovati). Parker's site enables the users to upload face pictures and superimpose the glasses to ensure a proper fit. Also beneficial is the free trial session. Not only that, the Warby Parker glasses are very inexpensive -- Parker believes eyewear should not be priced as high as they usually are; therefore, a reasonable cost would make for a better [eyewear shopping experience](https://www.trendhunter.com/trends/walmart-vision). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Customizable Eyewear:** Disruptive innovation opportunity: Develop a platform that allows customers to fully personalize their eyewear, from the frame to the color, for a unique and tailored shopping experience. - **Virtual Try-on Technology:** Disruptive innovation opportunity: Create an advanced virtual try-on system that uses facial recognition to superimpose glasses on user-uploaded photos, ensuring a proper fit and eliminating the need for physical try-ons. - **Affordable Eyewear:** Disruptive innovation opportunity: Introduce a line of eyewear that offers high-quality and stylish frames at a significantly lower cost, challenging the traditional high pricing of the eyewear industry. ### Where This Applies - **Eyewear Retail:** Disruptive innovation opportunity: Develop an online eyewear retail platform that focuses on customizable options and affordable pricing to cater to customer demands for more personalized and budget-friendly shopping experiences. - **Augmented Reality:** Disruptive innovation opportunity: Collaborate with eyewear brands to develop augmented reality technology that enhances the virtual try-on experience, revolutionizing the way customers shop for eyewear. - **Direct-to-consumer Fashion:** Disruptive innovation opportunity: Establish a direct-to-consumer fashion brand that specializes in affordable and customizable eyewear, offering consumers a convenient and cost-effective alternative to traditional eyewear retailers. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [Wider Eyewear Frames](https://www.trendhunter.com/trends/frame-collection1.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Prescription-On-Demand Eyewear Services](https://www.trendhunter.com/trends/prescription-on-demand.md) - [Eyewear Eclipse Campaigns](https://www.trendhunter.com/trends/warby-parker-solar-eclipse.md) - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)