# Combative Discount Apps The WarBot App Rewards Play with Discounts By Michael Hines | Published 2013-10-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/warbot-app References: [technabob](http://technabob.com/blog/2013/10/28/warbot-shopping-fps/) & [augmentedpixels](http://augmentedpixels.com/project/warbot/) The WarBot app is a new way for businesses to [offer discounts to consumers](https://www.trendhunter.com/trends/promi). The app is an [augmented reality game](https://www.trendhunter.com/trends/asda-checkout-challenge) that challenges players to defeat an armed robot in combat. Should the player win, then they are rewarded with a discount. If the player loses, then no discount is rewarded, but the shopper can try again. The WarBot app was created by Augmented Pixels and is designed for the [iPad](https://www.trendhunter.com/trends/jadu). To use the app, all you need to do is hold it in front of a store shelf. The game begins once the app spots compatible packaging. The game itself doesn't appear to be too hard to play, but it's more about offering a discount in a unique way as opposed to a challenging experience. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Discounts:** Using AR technology to create a playful and unique discount experience for customers. - **Gamified Consumer Engagement:** Creating interactive games for customers to drive engagement and sales. - **Interactive In-store Marketing:** Using technology to create interactive marketing experiences in-store that offer discounts and drive sales. ### Where This Applies - **Retail:** Using the WarBot app to offer customers discounts on products in-store. - **Gaming:** Using the WarBot app as a game to engage customers and introduce new products in a playful way. - **Marketing:** Using the WarBot app as an interactive marketing tool to drive customer engagement, loyalty, and sales. ## Related on Trend Hunter - [Rewarding AI Shopping Apps](https://www.trendhunter.com/trends/shopup.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md) - [AR Gaming Beer Cans](https://www.trendhunter.com/trends/swigr.md) - [Lighthearted Mobile Shooter Games](https://www.trendhunter.com/trends/little-big-robots.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/browse-booster.md) - [AI Haggling Marketplaces](https://www.trendhunter.com/trends/ai-garage-sale.md) - [AI-Powered Loyalty Programs](https://www.trendhunter.com/trends/ubacart-loyalty-program.md)