# Men's Makeup Stores
War Paint for Men Created a Comfortable Place for Men to Discover Makeup

By Laura McQuarrie | Published 2021-07-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/war-paint-for-men
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/War_Paint_for_Men_opens_world_first_mens_makeup_store/178089) & [warpaintformen](https://warpaintformen.com/)

War Paint for Men recently opened the doors to its very first brick-and-mortar store in London and the Carnaby Street location is said to be "the world's first men's makeup store." With this location, the brand is normalizing the use of concealers, beard and brow fillers, foundation, primer, bronzer and more.

As founder Danny Gray describes, "For me it was so important that this wasn’t just about opening a shop to sell products, it was about creating somewhere for people to have an experience." What men can expect when they visit the store is a relaxed and comfortable setting for discovering makeup products, getting a haircut or talking about mental health; War Paint for Men is partnered with The Lions Barber Collective, a group of not-for-profit barbers trained in mental health support to help prevent male suicide.