# Customized Gift Catalogs Wantful by John Poisson is Individually Curated for Optimal Giving By Meghan Young | Published 2012-08-31 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/wantful-by-john-poisson References: [fastcodesign](http://www.fastcodesign.com/1670663/for-your-next-gift-send-a-catalog-you-curated) & [wantful](https://wantful.com/welcome) Wantful by John Poisson is a genius gift catalog. It ensures that the person receiving a gift gets something that they truly want, but that has still been chosen by you. Instead of purchasing something with a gift receipt, the catalog anticipates people's changing wants and needs as well as the giver's occasional inability to choose a single amazing item. Essentially, Wantful by John Poisson allows people to curate their own catalog tailored to a general description of the receiver. Simply give the Wantful website some guidelines such as budget, gender and more personal details and it returns with a slew of options to choose. From there, sixteen items are selected and put into the Wantful catalog. Poisson says, "We designed something that kind of felt like a gift, even though it’s a book full of potential gifts. We really wanted it to feel like a present in and of itself." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Individually Curated Gift:** Opportunity for businesses to develop personalized gift services that curate individual gifts for the customers, anticipating their changing wants and needs - **Guided Gift Suggestions:** Opportunity for businesses to offer customers tailor-made gift catalogs that suggest gift ideas based on pre-selected guidelines, such as budget, gender, and personal details - **Personalized Gift Catalogs:** Opportunity for businesses to provide customers with personalized gift catalogs like Wantful, where customers can curate their own gift catalogs for their loved ones ### Who This Affects Most - **Retail:** Opportunity for retail businesses to offer individually curated gift services, providing a differentiated customer experience - **E-commerce:** Opportunity for e-commerce businesses to develop personalized gift suggestions for their customers, enhancing their shopping experience - **Gifting Market:** Opportunity for businesses to tap into the personalized gifting market, targeting customers who are willing to pay a premium for personalized gifts ## Related on Trend Hunter - [Personalized Gift Ideas](https://www.trendhunter.com/trends/perfect-gifts.md) - [Digitized Gift Lists](https://www.trendhunter.com/trends/wishr.md) - [Customization-Forward Valentine's Day Gifts](https://www.trendhunter.com/trends/customizable-gift.md) - [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md) - [Valentine's-Ready Personalized Gifts](https://www.trendhunter.com/trends/wolt.md) - [Smart Gift Matching](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser.md) - [Digital Wishlist Organizers](https://www.trendhunter.com/trends/my-wish-vault.md) - [Personalized Gifting Platforms](https://www.trendhunter.com/trends/oremi.md)