# Crime-Stopping Ads Wanted Sex Offender Billboards Help to Arrest Fugitives By Katie Cordrey | Published 2010-07-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wanted-sex-offender-billboards References: [oaaa.org](http://www.oaaa.org/press/news/news.aspx?NewsId=1054) & [midlandsconnect](http://www.midlandsconnect.com/news/story.aspx?id=475049) Wanted sex offender billboards are popping up in South Carolina. The billboards don’t state the nature of the offense and are the result of a partnership between Richland County Sheriff’s Department, [U.S. Marshals](https://www.trendhunter.com/trends/skkn-by-kim-1), CrimeStoppers and Lamar Advertising. The plan is to arrest fugitives who are wanted for failing to register as sex offenders under South Carolina’s law. The first [wanted sex offender billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) feature two men. Once the advertised offenders are captured, new fugitives will replace them. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Wanted Sex Offender Billboards:** Opportunity for law enforcement agencies to leverage billboards and public visibility to capture fugitives. - **Partnerships Between Law Enforcement and Advertising:** Potential for collaboration between law enforcement agencies and advertising companies to increase public awareness and assist in capturing fugitives. - **Targeted Public Awareness Campaigns:** Creating targeted campaigns to inform and engage the public in identifying and locating wanted sex offenders. ### Industries Being Reshaped - **Law Enforcement:** Law enforcement agencies can adopt innovative methods to capture fugitives, such as using billboards for public awareness. - **Advertising:** Advertising agencies can partner with law enforcement agencies to leverage their platforms for social good, like helping catch fugitives. - **Public Safety:** Opportunity to enhance public safety by actively engaging the community in identifying and reporting wanted sex offenders through targeted awareness campaigns. ## Related on Trend Hunter - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)