# Nuts with Warrants Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews By Katherinev123 | Published 2009-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wanted-nut-packaging References: [thedieline](http://www.thedieline.com/blog/2009/09/wanted.html) & [petergregson](http://www.petergregson.com/blog/) A new design concept for [nut packages](https://www.trendhunter.com/trends/dried-fruits-and-nuts) has been created by the Serbian design firm Peter Gregson, which created a line of ‘WANTED’ nut packaging. Showing a funny visual of a personified nut with a moustache—be it a [pistachio, cashew, or peanut](https://www.trendhunter.com/trends/cashewbased-snacks)—the ‘WANTED’ nut packaging is meant to catch the eye in a funny way by creating a “warrant” for each nut-person. For example, a cashew nut is represented as an Indian person wearing a turban. The reasoning? In Serbia, a cashew nut is translated as ‘Indian nut.’ ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 8% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Humorous Packaging Design:** Design humorous and attention-grabbing packaging for food items to differentiate from competitors and gain consumer attention. - **Personification of Products:** Create packages that visually personify individual food items to connect with consumers on an emotional level. - **Cultural References in Packaging:** Use cultural references in packaging design to appeal to specific audiences and create a unique brand identity. ### Who This Affects Most - **Food Packaging:** Reinvent packaging design for various food items, including nuts, to better appeal to consumers and establish brand identity. - **Food Branding:** Develop a unique brand identity through innovative packaging design and cultural references to stand out in the competitive food market. - **Marketing and Advertising:** Develop creative marketing and advertising campaigns that incorporate humorous and culturally-relevant packaging design to reach target audiences and increase consumer engagement. ## Related on Trend Hunter - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Skinless Gourmet Nut Snacks](https://www.trendhunter.com/trends/tuffnut.md) - [Flavor-Blasted Cashew Snacks](https://www.trendhunter.com/trends/kp-signature.md) - [Flavored Artisanal Nut Snacks](https://www.trendhunter.com/trends/natures-garden-roasted-nuts.md) - [Dual Nut Snacks](https://www.trendhunter.com/trends/planters-nut-duos.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)