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# Custom Color Jobs For Your Tech
ColorWare

By Elit Alice | Published 2008-02-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/want-a-pink-macbook-air-add-colours-to-your-gadgets
References: [elitalice](http://www.elitalice.com/2008/02/19/pink-macbook-air/) & [colorwarepc](http://www.colorwarepc.com/)

An item that is inseparable from the geek lifestyle: a [MacBook](https://www.trendhunter.com/trends/casetify-5). Or dreaming about a MacBook. Or if you're like me, it's dreaming of a baby blue (as blue is the new pink, for your information) MacBook. Although I wouldn't refuse one in pink either, just to pay tribute to the clichÃ© of clichÃ©s.

Experiment with other colours on the **[ColorWare](http://www.colorwarepc.com)** website, a company ready to colour almost all your gadgets (iPhone, iPod, Wii, X-Box, Zune, etc.) in a great variety of shades, available in metallic and solid types. You can either send your gadget or laptop in, or you can buy a new one from them.

I didn't know about them before, but from now on, they're my best friend.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 60% | Activity: 6% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Custom Color Tech:** Opportunity for companies to offer customizable color options for tech gadgets and laptops, allowing customers to express their personal style.
- **Color Personalization:** Potential for businesses to tap into the trend of personalized color choices for consumer electronics, providing a unique and individualized experience.
- **Tech Accessories Customization:** Emerging trend of companies specializing in customizing tech accessories with various color options, presenting an opportunity for differentiation in the market.

### Industries Being Reshaped

- **Consumer Electronics:** Consumer electronics industry can capitalize on the demand for customizable color options, creating a competitive edge in the market.
- **Tech Gadgets:** Tech gadget manufacturers can explore offering customizable color choices to appeal to a broader consumer base and enhance brand loyalty.
- **Online Retail:** Online retail platforms can partner with companies like ColorWare to offer personalized color options, attracting tech-savvy customers seeking unique and customized products.

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