# Sophisticated Athlete-Inspired Totes The WANT 2012 Olympic Tote Bag is Colorfully Sophisticated By Meghan Young | Published 2012-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/want-2012-olympic-tote-bag References: [hypebeast](http://hypebeast.com/2012/06/want-les-essentiels-de-la-vie-2012-olympic-tote-bag-collection/) & [wantessentials](http://wantessentials.com/) The WANT 2012 Olympic Tote Bag collection pays homage to the year's biggest athletic event in the world. The [luxury luggage label](https://www.trendhunter.com/trends/monogram-sports-collection) takes their pension for clean, simple and sophisticated pieces and melds them with the colors of the iconic Olympic rings for pieces that are perfect for the summer season. A subtle tribute to this sporting event, it shows pride in a tasteful manner. A completely versatile product, the WANT 2012 Olympic Tote Bag collection is made out of [certified organic cotton](https://www.trendhunter.com/trends/porter-tanker) as well as Italian calf leather. They also come with a [supporting shoulder strap](https://www.trendhunter.com/trends/nylon-tote-bags), interior pockets with color contrasting mesh liners and a commemorative hangtag. The totes are available in six different colors. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Tote Bags:** Opportunities for disruptive innovation in creating high-end tote bags that fuse style and functionality. - **Athlete-inspired Fashion:** Innovative possibilities for incorporating sports themes and colors into high-end fashion pieces. - **Certified Organic Materials:** Potential for disruptive innovation in the use of sustainable and eco-friendly materials in fashion accessories. ### Where This Applies - **Luxury Luggage:** The luxury luggage industry can explore creating sophisticated, athlete-inspired totes that cater to style-conscious travelers. - **Fashion Accessories:** Opportunities for innovative and eye-catching fashion accessories that draw inspiration from the world of athletics and the Olympics. - **Sustainable Fashion:** The sustainable fashion industry can tap into the demand for eco-friendly and stylish products by developing tote bags made from certified organic materials. ## Related on Trend Hunter - [Eco-Conscious Sporty Tote bags](https://www.trendhunter.com/trends/forward-cargo-tote.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Collaborative Hotel Canvas Totes](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu.md) - [Versatile Nylon Tote Bags](https://www.trendhunter.com/trends/nylon-tote-bags.md) - [Collector Tote Tributes](https://www.trendhunter.com/trends/ryuichi-sakamoto-potr.md)