# GenAI Makeup Solutions Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI By Laura McQuarrie | Published 2025-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wannabeauty-ai References: [ces.tech](https://www.ces.tech/ces-innovation-awards/2025/wanna-beauty-ai-virtual-makeup-powered-by-generative-ai/)  Tons of beauty-tech innovations are coming out of the 2025 Consumer Electronics Show, including Amorepacific's Wanna-Beauty AI, the first [generative AI-based virtual makeup solution](https://www.trendhunter.com/trends/makeup-marketing) with voice interaction. This [GenAI](https://www.trendhunter.com/trends/ai-clothes-tryon) virtual makeup solution works to understand users' unique facial features and makeup preferences to offer a [personalized solution](https://www.trendhunter.com/trends/gen-ai-advisor-series) to create desired looks. Combining AI face segmentation, large language models trained in makeup trends and enhanced stable diffusion, this technology converses naturally with consumers to help them create fitting looks for occasions like date nights, job interviews and more. With the power of their voice, users can seamlessly make adjustments, such as specifying finishes like matte or dewy. In the CES 2025 Innovation Awards, Amorepacific's Wanna-Beauty AI is recognized as an Honoree in the Artificial Intelligence category. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 89% | Activity: 89% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Voice-activated Beauty Tech:** Voice-interactive systems in beauty tech provide new avenues for consumer engagement, altering the way users experience and apply makeup. - **Personalized Makeup Solutions:** AI-driven customization of makeup routines fosters unprecedented personalization, catering to individual aesthetics and preferences. - **AI Facial Feature Mapping:** Advanced AI facial recognition enhances personalization capabilities, setting new standards for user-specific beauty solutions. ### Who This Affects Most - **Beauty Technology:** Emerging technologies combined with AI redefine beauty standards and consumer interactions, paving the way for innovative cosmetic applications. - **Artificial Intelligence Solutions:** The integration of AI in consumer products introduces enhanced functionality, reshaping traditional user experiences across diverse markets. - **Consumer Electronics:** Integrating AI into personal devices revolutionizes how electronics engage consumers, highlighting evolving intersections of technology and lifestyle. ## Related on Trend Hunter - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [Conversational AI Beauty Agents](https://www.trendhunter.com/trends/youcam-ai-beauty-agent.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI Beauty Shopping Experiences](https://www.trendhunter.com/trends/gen-ai-advisor-series.md) - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md)