# Sleek Sliced Metal Complexes Beijing's Wangjing Soho Complex is a Contemporary Architecture Dream By Leslie Chen | Published 2011-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wangjing-soho-complex References: [dezeen](http://www.dezeen.com/2011/08/23/wangjing-soho-by-zaha-hadid-architects/#more-149401) & [zaha-hadid](http://www.zaha-hadid.com/) I wish I were in Beijing so I could see the Wangjing Soho Complex come into fruition. Architectural company Zaha Hadid Architects released this new image of the stunning group of buildings for commercial business. At 200 metres high, the Wangjing Soho Complex reaches for the sky both in terms of height as well as aesthetics. The complex looks like it's been made out of slices of sleek metal that have been carved to curved perfection. Check out the images of the Wangjing Soho Complex to see the heights today's architects have reached. **Implications** - Contemporary consumers are only attracted to the most modern designs. Creating buildings with a clean-cut aesthetic appeal to shoppers who want to stay on top of everything that is coming out. In order to increase its popularity, a company could focus on this sleek style. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Contemporary Architecture:** Embracing sleek and modern designs in architecture appeals to contemporary consumers, offering opportunities for companies to create buildings with clean-cut aesthetics. - **Sliced Metal Structures:** Utilizing sleek metal materials carved into curved perfection presents innovative possibilities for architectural designs, attracting consumers seeking cutting-edge style. - **Height and Aesthetics:** Pushing the boundaries of building height and aesthetics showcases the drive for architectural innovation, providing opportunities for companies to create iconic structures. ### Sectors Adopting This - **Architecture:** The architecture industry can embrace contemporary designs and utilize sleek metal materials to create buildings with clean-cut aesthetics. - **Construction:** The construction industry can capitalize on the demand for modern architectural designs and specialized metalwork to create distinct and visually appealing structures. - **Real Estate:** The real estate industry can market and invest in high-rise buildings with unique aesthetics as a way to attract tenants and buyers looking for cutting-edge spaces. ## Related on Trend Hunter - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Ribbon-Like Dynamic Structures](https://www.trendhunter.com/trends/capital-international-exhibition.md) - [Sleek Culture Business Centers](https://www.trendhunter.com/trends/xian-centre-culture-business-district.md) - [Sweeping Culture Centers](https://www.trendhunter.com/trends/river-culture-and-art-centre.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Swooped Museum Roof Planes](https://www.trendhunter.com/trends/suzhou-museum-of-contemporary-art.md) - [Lotus Plant-Inspired Skyscrapers](https://www.trendhunter.com/trends/one-future.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Architectural Sports Landmarks](https://www.trendhunter.com/trends/xian-international-football.md)