# Stark Fashion Teasers The Alexander Wang RTW Fall 2012 Video is Enticing By Courtney Scharf | Published 2012-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wang-rtw-fall-2012 References: [refinery29](http://www.refinery29.com/2012/07/34489/alexander-wang-campaign) & [alexanderwang](http://www.alexanderwang.com/) This Alexander Wang RTW Fall 2012 video is a snapshot of what's to come from the famed designer. The entire video is shown in [black and white shades](https://www.trendhunter.com/trends/jiyongkim-fw25), and because of the lack of faces and personality, it has a very moody feel. The [understated feel](https://www.trendhunter.com/trends/the-journey), like much of Wang's work, is what makes this piece come across as so chic. Showing only a few of the pieces to come in a very timely manner, this clip serves its purpose and avoids coming across as too pushy or sales-driven. Instead, the video reads like an [artistic creation](https://www.trendhunter.com/trends/alessandro-micheles) in and of itself, and is pleasant to take in. Featuring model Kati Nescher, though not pushing her featured part in the video too much, this balances imagery and marketing beautifully. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Black-and-white Fashion:** Opportunity for designers and retailers to explore black-and-white color palettes in their collections for a chic and moody aesthetic. - **Understated Fashion:** Potential for fashion brands to focus on creating minimalistic and subtle designs that exude sophistication and elegance. - **Artistic Fashion Marketing:** Possibility for brands to incorporate artistic elements in their marketing strategies, creating visually appealing content that resonates with consumers. ### Where This Applies - **Fashion Design:** Innovation opportunity for fashion designers to experiment with black-and-white styles and create understated yet stylish collections. - **Retail:** Retailers can capitalize on the demand for black-and-white and understated fashion by curating collections and visual merchandising that cater to the trend. - **Marketing and Advertising:** Ad agencies and marketing professionals can explore incorporating artistry into fashion campaigns to create visually captivating and engaging content. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)