# Sophisticated Lifestyle Branding The Wang & Lynch Brand Identity Portrays Classic Elegance By Jana Pijak | Published 2016-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wang-lynch References: [behance.net](https://www.behance.net/gallery/34597825/Wang-Lynch-Branding) The Wang & Lynch brand identity is the work of Hong Kong-based design agency Frames. Frames not only conceives the design of the lifestyle brand's promotional materials and business cards but also creates its [product packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) -- elegant boxes that are showcased in a sophisticated palette of royal purple and gold tones. While each box is a bright royal purple, Wang & Lynch's branded insignia and stamped logo are showcased in [metallic gold typography](https://www.trendhunter.com/trends/fabulosa-rebranding). Each of the company's packages are also fitted with a pale pink interior and matching pastel tissue paper. A symbol of classic elegance, this brand identity by creative studio Frames is feminine and streamlined, mixing fashionable accents to create packaging that is eye-catching yet timeless. This concept falls in line with Wang & Lynch's ethos, one that centers around creating beautifully designed and crafted wedding accessories. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Packaging:** Opportunity for disruptive innovation in the creation of unique and visually appealing packaging designs. - **Elegant Brand Identity:** Opportunity to develop branding strategies that exude classic elegance and appeal to a sophisticated target audience. - **Fashionable Accents:** Opportunity to incorporate fashionable elements into product design and packaging for an eye-catching and stylish brand image. ### Where This Applies - **Design Agencies:** Potential for design agencies to offer comprehensive brand identity services, including packaging design, to lifestyle brands. - **Wedding Accessories:** Potential for disruptive innovation in the creation of beautifully designed and crafted wedding accessories that align with a sophisticated brand identity. - **Fashion Retail:** Opportunity for fashion retail brands to incorporate fashion-forward accents into their product packaging and branding to target a fashionable audience. ## Related on Trend Hunter - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Traditional Iconography Bags](https://www.trendhunter.com/trends/ophidian-mini-bag-collection.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Design-Forward Garment Bags](https://www.trendhunter.com/trends/garment-bags1.md)