# Ready-to-Drink Protein Lattes Wandering Bear Cold Brew Lattes Offer a Nourishing, Energizing Boost By Laura McQuarrie | Published 2025-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes References: [prnewswire](https://www.prnewswire.com/news-releases/wandering-bear-launches-protein-packed-cold-brew-latte-blending-bold-taste-with-better-health-302557518.html) & [wanderingbearcoffee](https://wanderingbearcoffee.com/pages/rebate-redemption)  More people are aiming to increase their protein intake for energy and satiety, and adding it to coffee creates a simple habit stack that makes an everyday ritual even more nourishing—and for those who want a boost of caffeine and protein without the need to mix anything, there are ready-to-drink Wandering Bear Cold Brew Lattes. Made to be sipped straight from the can in creamy, coffee shop-style varieties like Double Latte, Vanilla, and Mocha, Wandering Bear's Cold Brew Lattes come in at just 100 calories, and provide 11 grams of complete milk protein from ultra-filtered skim milk, and 140 milligrams of caffeine from Wandering Bear's organic, specialty-grade cold brew. With zero grams of saturated fat and just a touch of natural cane sugar, these ready-to-drink lattes challenge the notion that lattes can only be indulgent and sugary. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 42% | Activity: 51% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Protein-infused Beverages:** The integration of protein into beverages like coffee is reshaping consumer expectations for daily drinks, merging nutritional benefits with traditional caffeine consumption. - **Convenient Nutritional Solutions:** The rise of ready-to-drink nutritional products highlights consumer desire for quick, health-conscious options that don't sacrifice taste or ease of use. - **Low-calorie Indulgences:** A shift towards low-calorie, yet indulgent, beverages is creating a niche market for products that satisfy cravings without derailing dietary goals. ### Who This Affects Most - **Functional Beverages:** Functional beverages that combine energy-boosting and satiating properties are expanding rapidly, especially as health-focused consumers look for multi-benefit drink solutions. - **Ready-to-drink Innovations:** The ready-to-drink market is evolving with beverages that prioritize both convenience and health, attracting on-the-go individuals seeking balanced nutrition. - **Health-conscious Coffee Products:** The coffee industry is being disrupted by health-focused innovations that offer consumers more than just a caffeine fix, emphasizing added nutritional value. ## Related on Trend Hunter - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Unsweetened Espresso Protein Coffees](https://www.trendhunter.com/trends/polar-joe-espresso-protein.md)