# Prim Sophistication Rainwear The Wanda Nylon Pre-Fall 2013 Lookbook Exudes Elegance By Jana Pijak | Published 2013-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wanda-nylon-prefall-2013 References: [pushitmagazine](http://www.pushitmagazine.com/news/wanda-nylon-pre-fall-2013/) & [wandanylon.fr](http://www.wandanylon.fr/) The Wanda Nylon Pre-Fall 2013 collection catalog showcases the latest from the sophisticated rainwear label. Entitled 'Typhoon', this elegant collection features both menswear and womenswear staples that redefine the [classic rainy day ensemble](https://www.trendhunter.com/trends/pieces-for-rainy-days) transforming it from drab to fashion forward. Displayed in a palette of monochromatic tones, deep purples and luxe tortoiseshell prints, this collection of rain hates, [overcoats, trenches and capes](https://www.trendhunter.com/trends/london-a-love-affair) is made with the use of innovative and eco-conscious materials. While 90% of the Wanda Nylon Pre-Fall 2013 collection is recyclable, 100% of it is undeniably fabulous thanks to its focus on classic elegance with an unexpected twist. This collection is given an unexpected edge with the help of innovative and eco-friendly materials that turn rainy days into an opportunity to dress up. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** The use of innovative and eco-conscious materials in rainwear could inspire further developments in sustainable fashion. - **Fashionable Rainwear:** Fashion forward rainwear, like the Wanda Nylon Pre-Fall 2013 collection, could potentially disrupt the traditional rainwear industry and become a sought after trend. - **Gender Neutral Collections:** The fact that the Wanda Nylon collection features both menswear and womenswear staples could inspire more gender-neutral clothing lines in the fashion industry. ### Industries Being Reshaped - **Fashion Industry:** The Wanda Nylon collection could inspire fashion designers to create sustainable and fashionable rainwear lines. - **Rainwear Industry:** The Wanda Nylon collection could disrupt the traditional rainwear industry by introducing fashionable rainwear options. - **Gender-neutral Fashion Industry:** The Wanda Nylon collection's gender-neutral garments could inspire further developments in the gender-neutral fashion market. ## Related on Trend Hunter - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)