# AR-Enabled Product Packages 'Wana Brands' Debuted an Interactive WebAR Experience on its New Line By Colin Smith | Published 2022-04-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wana-brands References: [einnews](https://www.einnews.com/pr_news/566854301/wana-brands-launch-augmented-reality-experience-on-product-packaging) & [wanabrands](https://www.wanabrands.com/)  '[Wana Brands](https://www.trendhunter.com/trends/wana-brands-1),' the Colorado-based cannabis brand, has announced a new partnership with 'August Allen,' a specialized augmented reality (AR) development company. Through this collaboration, Wana Brands will launch a new type of packaging for its next cannabis gummy line. This packaging will be feature web-based augmented reality (WebAR) experiences. The WebAR experiences on the cannabis gummy packages will allow users to interact with the gummies in a virtual world. After scanning a QR code found on the packages, users will be able to view floating Wana Brands gummies in their real-world surroundings through the phone. The users can tap on the virtual gummies to collect them in a gamified experience. In addition to this game, users can view product details, view [YouTube](https://www.trendhunter.com/trends/carte-diem) videos, and receive information surrounding the brand's upcoming projects. Image Credit: Wana Brands ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Web-based Augmented Reality Experiences:** Adopt Web-based augmented reality experiences on product packages to create interactive and engaging consumer experiences. - **Gamification of Product Experiences:** Gamify consumer experiences on product packaging through WebAR to increase brand retention and purchase intention. - **Innovative Product Packaging:** Innovate product packaging through WebAR to differentiate from competitors and offer a unique consumer experience. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can use Web-based AR to create interactive packaging experiences and increase consumer engagement and retention. - **Consumer Goods:** Consumer goods companies can use Web-based AR in their product packaging to enhance the functionality and value of their products. - **Entertainment:** Web based AR on product packaging can create a fun and engaging experience for consumers and can be an innovative marketing strategy for entertainment companies. ## Related on Trend Hunter - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md)