# Gym Culture-Inspired Collections Wan Hung Imagines a Fictional Character To Showcase Its FW18 Line By Amy Duong | Published 2018-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wan-hung References: [hypebeast](https://hypebeast.com/2018/4/wan-hung-fall-winter-2018-collection) & [wanhung](http://www.wanhung.com/closing) Fashion label Wan Hung recently showcased its Fall/Winter 2018 offerings at Shanghai's Fashion Week. The unique capsule imagines the concept of a fictional character by the name of 'Mister Hung.' Mister Hung is an office employee who also embodies a gym enthusiast, so the collection looks to the sensuality of [gym apparel](https://www.trendhunter.com/trends/onyx-collection). In addition to the gym culture concept that the collection adopts, Hung also looks towards 'The Perks of Being a Wallflower' as an influence. Wan Hung was first founded back in 2014 with a deep focus on tailoring, and the newest range stays true to its heritage. The new Fall/Winter 2018 collection takes on a blend of the traditional [relaxed tailoring pieces](https://www.trendhunter.com/trends/andwander-fw25), while also delivering luxe gym essentials such as reinterpretations of laid-back [tracksuits and hoodies](https://www.trendhunter.com/trends/red-run-menswear-collection). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Gym Culture-inspired Collections:** The trend towards fusing traditional tailored pieces with athletic wear presents an opportunity to disrupt the fashion industry by combining comfort and functionality. - **Fictional Character-inspired Collections:** Designing collections around the personality traits of fictional characters creates an opportunity for fashion brands to tell unique stories and connect with consumers on a deeper level. - **Influence of Literature-inspired Collections:** Drawing inspiration from well-known literature can offer a unique and intriguing theme for fashion collections, creating a new way to connect with consumers. ### Sectors Adopting This - **Fashion Industry:** The fusion of traditional tailoring with athletic wear offers a disruptive innovation opportunity for the fashion industry to offer fashionable and comfortable clothing. - **Literature Industry:** Working with fashion labels to incorporate literature-inspired collections can present new opportunities for the literary industry to market their products in a new way. - **Entertainment Industry:** Partnering with fashion labels can offer unique opportunities for the entertainment industry to market their characters and stories through collections. ## Related on Trend Hunter - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md)