# Cloudlike Menswear The Walter Van Beirendonck Spring/Summer 2012 Collection Shows Tufted Fluff By Milla Kiss | Published 2011-06-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/walter-van-beirendonck1 References: [fuckingyoung.es](http://fuckingyoung.es/walter-van-beirendonck-springsummer-2012/) & [facebook](https://www.facebook.com/media/set/?set=a.240471399297636.70408.100000043346580) The Walter Van Beirendonck Spring/Summer 2012 collection showed the designer's prowess at standing out from the cloud -- I mean, crowd. His dreamy tufted, fluffy and colorful creations definitely achieved the "wow" effect at Paris Fashion Week, as they were presented by models completely covered by clouds, bushes and featherlike marshmallows. There were even more avant-garde accessories added to the Walter Van Beirendonck Spring/Summer 2012 collection, including shredded tops, pajamas print patterns, pastel face paint and bizarre hair accessories. Van Beirendonck’s cloudlike runway presentation seems like a very strange dream with creations that are definitely very difficult to wear in real life. **Implications** - Fashion designers are continually pushing the proverbial envelope when it comes to inspiring emotion with their creative works. This designer's avant-garde runway presentation took cues from Mother Nature, incorporating elements of clouds, grass and other organic structures. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Avant-garde Runway Presentations:** Opportunity for designers to push boundaries and inspire emotion by incorporating unconventional elements in their fashion shows. - **Organic-inspired Fashion:** Potential for designers to draw inspiration from nature and incorporate cloud-like, fluffy, and tufted designs in their collections. - **Dreamy and Whimsical Accessories:** Chance for designers to create avant-garde and bizarre accessories that add a surreal touch to their collections. ### Sectors Adopting This - **Fashion Design:** Designers can explore innovative and unconventional approaches to fashion, incorporating organic elements and dreamy aesthetics. - **Runway Production:** Opportunity for runway production companies to collaborate with designers in creating avant-garde and visually captivating fashion shows. - **Accessories Design:** The demand for whimsical and surreal accessories opens up new creative opportunities for designers and accessory brands. ## Related on Trend Hunter - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)