# Eco-Friendly Insulated Coolers The Walrus Cooler by Out of the Woods is Stylish and Captivating By Kalin Ned | Published 2022-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/walrus-cooler References: [outofthewoods](https://outofthewoods.com/products/walrus-cooler) The Walrus Cooler is a best-selling product of Out of the Woods—a brand that specializes in making eco-friendly and reusable bags. This silhouette is practical and features a timeless design. The piece stands out with a sizable main compartment that is optimized with extra-thick lining. This makes the bag perfect for "transporting chilled and frozen produce from the store to home" as Out of the Woods specifies but it also makes the Walrus Cooler ideal for when one is planning a park potluck or a casual camping trip. The silhouette also includes a front pocket, which is useful for smaller things. Like all Out of the Woods products, the Walrus Cooler is sustainable, vegan, and reusable. The accessory is outfitted with the super functional Supernatural Paper™. Image Credit: Out of the Woods ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Coolers:** The development of eco-friendly coolers with reusable materials is a disruptive innovation opportunity for the sustainable product industry. - **Insulated Bags:** The utilization of extra-thick lining in insulated bags is a disruptive innovation opportunity for the cold chain logistics industry to move towards greener practices. - **Super-natural Paper:** The use of super-natural paper in cooler lining is a disruptive innovation opportunity for the paper manufacturing industry to replace plastic liners and promote sustainability. ### Sectors Adopting This - **Reusable Bag Industry:** The eco-friendly Walrus Cooler showcases that the market for reusable bags is growing and there is a disruptive innovation opportunity for brands to promote sustainability. - **Cold Chain Logistics Industry:** The Walrus Cooler's sustainable and extra-thick insulated lining can help reduce carbon emissions in the transportation of chilled and frozen produce, presenting a disruptive innovation opportunity for the cold chain logistics industry. - **Paper Manufacturing Industry:** Out of the Woods's use of super-natural paper in their products promotes eco-friendliness and offers a disruptive innovation opportunity for the paper manufacturing industry to replace traditional plastic liners and reduce waste. ## Related on Trend Hunter - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md) - [Recyclable Performance Coolers](https://www.trendhunter.com/trends/oyster-tempo-1.md) - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [Ultra-Sturdy Drink Coolers](https://www.trendhunter.com/trends/east-oak-hard-cooler.md) - [Eco Insulated Boxes](https://www.trendhunter.com/trends/cruz-cool.md)