# Teen-Targeted Banking Solutions 'Walrus' Banking Helps Teens Harness Their Spending Power and More By Michael Hemsworth | Published 2019-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/walrus-banking References: [betalist](https://betalist.com/startups/walrus?utm_campaign=startup-66432&utm_medium=atom&utm_source=newsfeed) & [walruspay](https://walruspay.com/?ref=betalist) Teenagers today have an immense amount of [spending power](https://www.trendhunter.com/trends/visa-and-pismo) yet are often overlooked in the banking world, so 'Walrus' banking is positioned to help change this. Developed for teens in India, the service aims to provide younger consumers with a way to easily [manage their money](https://www.trendhunter.com/trends/dive-money) and make payments. This eliminates the need for them to use their parent's account to make purchases and increase their own sense of independence. 'Walrus' banking is also focused on the [educational aspect](https://www.trendhunter.com/trends/lakefront-finance) of the experience and aims to empower youths by providing information that's easily understood and straight-forward. Users can receive money from their parents or other family members, which can also help open up communication regarding finances for families that don't commonly have the discussion. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What's Driving This Trend - **Teen-targeted Banking Solutions:** Opportunity for banks to create specialized banking solutions tailored to teens, helping them manage money and gain financial independence. - **Empowerment Through Education:** Opportunity to develop educational banking platforms that empower teens by providing accessible and understandable financial information. - **Enhancing Family Communication:** Opportunity to create banking services that facilitate financial discussions between parents and teens, fostering a greater understanding of personal finance. ### Who This Affects Most - **Banking:** Banks can develop innovative teen-focused products and services to capture the untapped market of teenage consumers. - **Education:** Educational institutions can partner with banks to create financial literacy programs and platforms for teens. - **Fintech:** Fintech companies can leverage technology to develop user-friendly mobile banking apps tailored to teenagers' needs. ## Related on Trend Hunter - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Empowering Youth Bank Accounts](https://www.trendhunter.com/trends/ocbc-myown-account.md) - [Youth-Focused Financial Education Platforms](https://www.trendhunter.com/trends/financial-education-platform.md) - [Teen-Focused Prepaid Cards](https://www.trendhunter.com/trends/savii.md) - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md) - [Gen Z Debit Cards](https://www.trendhunter.com/trends/venmo-teen-account.md) - [Student-Friendly Bank Visits](https://www.trendhunter.com/trends/garanti-bbva.md)