# Branded In-Store Meal Kits Walmart's Meal Kits are Convenient and Affordable By Ell Smith | Published 2018-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/walmarts-meal-kits References: [psfk](https://www.psfk.com/2018/03/walmart-meal-kits-in-store-launch.html) & [walmart](https://www.walmart.com/browse/food/meal-kits-specialty-food-boxes/976759_7123943) In an effort to make matters as convenient for the consumer as possible, [Walmart](https://www.trendhunter.com/trends/thanksgiving-meal-deal) meal kits have appeared inside of over 250 locations, offering shoppers a delicious and last-minute alternative to preparing a full meal. The pre-portioned kits arrive at two price points: $8 and $15. The kits come complete with all the necessary ingredients and tools, in addition to comprehensive instructions that can be followed by even beginner chefs. With these kits, consumers can make [restaurant quality meals](https://www.trendhunter.com/trends/hot-or-cold-salad-and-noodle-meal-kits) for a fraction of the price, and with little to no hassle. The Walmart meal kits drew inspiration from [meal kit subscription models](https://www.trendhunter.com/trends/personalized-meal-kits) and offer the same immediacy and convenience, without the commitment. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **In-store Meal Kits:** In-store meal kits are quickly gaining popularity due to their convenience and affordability, providing a disruptive innovation opportunity for grocery and retail industries. - **Affordable Meal Kits:** Affordable meal kits are becoming a trend in the food industry, providing a disruptive innovation opportunity for both affordable grocery and meal-kit delivery services. - **Convenient Meal Kits:** Convenient meal kits are becoming more popular as consumers look for quicker and easier ways to prepare meals, providing a disruptive innovation opportunity for the food and retail industries. ### Where This Applies - **Grocery Industry:** The grocery industry could benefit from embracing the trend of in-store meal kits, offering more convenience and affordability to customers. - **Meal-kit Delivery Services:** Meal-kit delivery services could benefit from offering more affordable and easy-to-prepare options for customers, appealing to the convenience and affordability trend. - **Retail Industry:** The retail industry could benefit from the trend of in-store meal kits by offering more convenient meal solutions for their customers, creating a new revenue stream and enhancing the in-store experience. ## Related on Trend Hunter - [Low-Cost Grocery Store Meals](https://www.trendhunter.com/trends/hot-zone-meals.md) - [Easy-to-Prepare Meal Kits](https://www.trendhunter.com/trends/betty-crocker-meal-kit-range.md) - [Veggie-Filled Meal Kits](https://www.trendhunter.com/trends/ready-pac-bistro-meal-kits.md) - [Accessible Holiday Meal Deals](https://www.trendhunter.com/trends/thanksgiving-meal-deal.md) - [Low-Cost Grocer Meal Kits](https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign.md) - [Family-Focused Meal Kits](https://www.trendhunter.com/trends/meal-kits-for-families.md) - [Craveable Frozen QSR Meals](https://www.trendhunter.com/trends/taco-bell-at-home-cravings-kits.md) - [Low-Cost Frozen Brunch Dishes](https://www.trendhunter.com/trends/bettergoods-breakfast-brunch.md) - [Discounted Meal Kits](https://www.trendhunter.com/trends/home-chef-offers.md)