# Iconic Movie Car Commercials Walmart's Curbside Pick-Up Commercial Spotlights Iconic Vehicles By Ell Smith | Published 2019-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walmarts-curbside-pickup References: [retaildive](https://www.retaildive.com/news/walmart-hypes-curbside-pickup-in-hollywood-cars-commercial/545563/) & [grocery.walmart](https://grocery.walmart.com/?&adid=22222222420313817731&wmlspartner=wmtlabs&wl0=e&wl1=g&wl2=c&wl3=295209863678&wl4=kwd-97771552832&wl5=9061009&wl6=&wl7=9060351&wl8=&wl9=&wl10=&wl11=&wl12=&wl13=&veh=sem_br&gclid=Cj0KCQiA7IDiBRCLARIsABIPohjFxSzLLW5WGPWTqub_Nu-FcvD259-0qVdc5a2FfR8zRMm89EZdq9saAgINEALw_wcB) [Walmart's](https://www.trendhunter.com/trends/black-friday-ad) curbside pick-up commercial, which aired at the Golden Globes pays homage to the cars of iconic films. This ad serves as the brand's biggest push for the recently implemented service, which enables consumers to have their pre-ordered items brought straight to their vehicle. The [Ghost Busters](https://www.trendhunter.com/trends/music-venues-in-boston) van, the Scooby Doo Mystery Machine van Transformers, and even Cinderella's [Pumpkin](https://www.trendhunter.com/trends/pumpkin-spice-madness) carriage were featured in this energetic ad spot, which blends reality with fantasy. In the ad, Walmart employees are delivering packages to each of the bizarre vehicles, regardless of the obstacles they face along the way. In one instance, an employee places the bags in the trunk of a Jurassic Park van, avoiding any nippy dinosaurs. The ad closes with the line "Order Groceries Online. Pick-up for free. No matter what car you drive." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Iconic Movie Car Commercials:** The trend of using iconic movie cars in commercials to create nostalgia and attract attention. - **Curbside Pick-up Services:** The trend of offering curbside pick-up services to facilitate convenient and contactless shopping experiences. - **Blending Reality with Fantasy:** The trend of blending reality with fantasy in advertising campaigns to create memorable and engaging content. ### Industries Being Reshaped - **Retail:** The retail industry can take advantage of the nostalgia and attention generated by using iconic movie cars in their commercials. - **Automotive:** The automotive industry can explore partnerships with retailers to promote their vehicles through curbside pick-up services. - **Media and Advertising:** The media and advertising industry can leverage the trend of blending reality with fantasy to create unique and immersive ad campaigns for brands. ## Related on Trend Hunter - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Nostalgic Sports-Focused Grocery Campaigns](https://www.trendhunter.com/trends/kansas-city.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)