# Children's Hospital-Supporting Retail Campaigns Walmart is Encouraging Donations Over the Holidays By Riley von Niessen | Published 2020-12-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart2 References: [walmart](https://www.walmart.ca/en/?dfd) & [childrensmiraclenetwork](https://childrensmiraclenetwork.ca/) [Walmart Canada](https://www.trendhunter.com/trends/sensory-friendly-shopping) is partnering with the [Children's Miracle Network](https://www.trendhunter.com/trends/childrens-miracle-network) to support children's hospitals through its Spark a Miracle fundraising campaign this year, marking the pair's second annual collaboration. As a part of the campaign, Walmart Canada is encouraging donations to the charity by making it easy for its customers to give at its in-store checkouts and its online shopping portal. Customers can also show their support by purchasing a Walmart Teddy Bear either in-store or online, with $2 from every purchase donated to Children's Miracle Network. With these donations, the charity will support 14 children's hospitals across Canada by helping them to "fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research." Image Credit: Walmart Canada ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fundraising Campaigns:** Disruptive innovation opportunity: Develop innovative fundraising strategies that make it easy and convenient for customers to donate to charitable causes. - **Online Donations:** Disruptive innovation opportunity: Create user-friendly online portals and platforms for customers to make donations easily and securely. - **Corporate-charity Partnerships:** Disruptive innovation opportunity: Explore unique collaborations between businesses and charities to support social causes and drive positive impact. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Integrate charitable initiatives into retail operations to boost customer engagement and loyalty. - **Healthcare:** Disruptive innovation opportunity: Utilize innovative technologies and solutions to improve treatment outcomes and patient experiences in children's hospitals. - **Nonprofit:** Disruptive innovation opportunity: Leverage technology and data to streamline and enhance fundraising efforts for nonprofit organizations. ## Related on Trend Hunter - [Children-Focused Fundraising Efforts](https://www.trendhunter.com/trends/childrens-miracle-network.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Charitable Convenience Store Campaigns](https://www.trendhunter.com/trends/circle-k-canada.md) - [Autumnal Grocer Fundraising Campaigns](https://www.trendhunter.com/trends/pumpkins-for-a-purpose.md) - [Giving Milk Campaigns](https://www.trendhunter.com/trends/milk-cookies-campaign.md) - [Holiday Hospital Support Initiatives](https://www.trendhunter.com/trends/magic-milk-glass.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md)