# Subscription-Based Product Deliveries Walmart Introduced Walmart+ with Unlimited Deliveries By Grace Mahas | Published 2020-09-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart1 References: [corporate.walmart](https://corporate.walmart.com/newsroom/2020/09/01/walmart-introduces-walmart) In an era where [grocery delivery](https://www.trendhunter.com/trends/albertsons-freshpass) is now seen as an essential service, Walmart is supporting its consumers with its new membership program, Walmat+. The new initiative offers [free, unlimited delivery on online orders](https://www.trendhunter.com/trends/skip-plus) at over 4,700 stores. In addition, the membership also offers discounts on fuel access to the Scan & Go feature in the Walmart app. This feature allows customers to scan items as they shop in-store and pay using Walmart Pay for a touch-free experience. “We are a company committed to meeting our customers’ needs,” said Janey Whiteside, chief customer officer, Walmart. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. [Walmart+](https://www.trendhunter.com/trends/directtofridge-delivery) will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.” The wallet-friendly Walmart+ membership program launches on Septemeber 15th and is priced at $98 a year or $12.95 a month. Plus, consumers can take advantage of the 15-day free trial period. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Subscription-based Product Deliveries:** The trend of subscription-based delivery models is disrupting traditional retail business models, making it necessary for retailers to provide more convenient and personalized services to their customers. - **Contactless Payment Solutions:** The increasing demand for touch-free experiences is driving businesses to adopt technologies like Walmart's Scan & Go feature, which allows customers to scan items and pay using Walmart Pay, providing greater convenience and safety. - **Membership Program Models:** The rise of membership programs, like Walmart's Walmart+, is providing new opportunities for businesses to build customer loyalty and offer added value through exclusive benefits and discounts. ### Sectors Adopting This - **Retail Industry:** The retail industry needs to adopt new technologies and business models, such as subscription-based services and contactless payment solutions, to stay competitive and meet the needs of their customers. - **Logistics and Supply Chain Industry:** The logistics and supply chain industry can leverage subscription-based delivery models, like Walmart's Walmart+, as a way to improve efficiency and reduce costs while providing customers with better service. - **Membership Program Industry:** The membership program industry is expanding rapidly, creating opportunities for businesses to innovate and differentiate themselves by offering customized benefits and exclusive experiences to their members. ## Related on Trend Hunter - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Direct-to-Fridge Delivery Subscriptions](https://www.trendhunter.com/trends/directtofridge-delivery.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [Retailer Subscription Fuel Discounts](https://www.trendhunter.com/trends/walmart-subscription-service.md) - [Curated Online Shopping Events](https://www.trendhunter.com/trends/shopping-event.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Convenience Store Subscription Deliveries](https://www.trendhunter.com/trends/7now-gold-pass.md) - [Grocery Delivery Subscription Services](https://www.trendhunter.com/trends/boost-by-kroger.md)