# Personalized Mega-Store Websites The Revamped Walmart Website Focuses on Individual Experiences By Justin Lam | Published 2018-05-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-website References: [psfk](https://www.psfk.com/2018/05/walmart-website-redesign-lifestyle.html) & [news.walmart](https://news.walmart.com/2018/04/17/introducing-the-new-walmartcom) In an effort to keep up with its competitors, such as [Amazon](https://www.trendhunter.com/trends/amazon-interests), [Walmart](https://www.trendhunter.com/trends/walmart-brand-refresh) launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more [tailored experience for users](https://www.trendhunter.com/trends/google-shopping-1) and is employing a combination of algorithm and human-driven product recommendations. By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Personalized E-commerce:** Opportunity for businesses to create customized online experiences for individual customers by using algorithms and human-driven recommendations. - **Lifestyle-driven Websites:** Trend of websites using lifestyle and aspirational imagery to create a personalized narrative for users, enhancing the overall customer experience. - **In-store App Integration:** Emerging trend of integrating in-store apps with website experiences to enhance customer convenience and assist in locating items. ### Where This Applies - **E-commerce Retail:** Disruptive innovation opportunity in the e-commerce retail industry to implement personalized online experiences and gain a competitive edge. - **Web Design and User Experience:** Opportunity for web design and user experience professionals to focus on creating lifestyle-driven websites that engage users on a personal level. - **Retail Technology:** Disruptive innovation opportunities for retail technology companies to develop and integrate in-store apps that enhance the overall shopping experience. ## Related on Trend Hunter - [Approachable Retailer Branding Updates](https://www.trendhunter.com/trends/walmart-brand-refresh.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Personalized Customer Service Tools](https://www.trendhunter.com/trends/walmart-wallaby.md) - [Advanced Adaptive Retail Experiences](https://www.trendhunter.com/trends/retail-technologies.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Hyper-Personalized Homepages](https://www.trendhunter.com/trends/personalized-homepage.md) - [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md) - [AI-Powered Retail Tools](https://www.trendhunter.com/trends/walmart-6.md) - [Enhanced Brand Websites](https://www.trendhunter.com/trends/waring.md)