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# Surreal Superstore Sceneries
Brendan O’Connell Portrays the Wild World of the Walmart Store

By Gil Cohen | Published 2013-05-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-store
References: [flavorwire](http://flavorwire.com/390819/paintings-that-capture-the-alien-world-of-walmart) & [brendanoconnell](http://www.brendanoconnell.com)

Artist Brendan O’Connell is fascinated by the [Walmart](https://www.trendhunter.com/trends/walmart-realm) store experience, a concept that has quickly made its way into the core of American culture.

Many people share this fascination as the superstores are so big and pervasive, they are almost like worlds of their own with different scenery and characters than the rest of the planet. In his Walmart painting series, the artist portrays the sheer amount of stuff that is crammed into the aisles including endless amounts of bras, [Wonder Bread](https://www.trendhunter.com/trends/the-wonder-shop) and other numerous prepackaged items.

Instead of surveying the beauty of nature in his artwork, Brendan O’Connell has found his preferred calling within the impressively expansive landscape of the overwhelming Walmart store dynamic.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 40% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Fascination with Walmart:** The Walmart store experience has become a source of fascination for many, creating opportunities for businesses to tap into this consumer interest.
- **Superstore as a Microcosm:** The Walmart superstore can be seen as a microcosm of society, presenting potential for disruptive innovation in understanding consumer behavior and preferences.
- **Artistic Exploration of Consumer Culture:** Artist Brendan O'Connell's paintings of Walmart illustrate the intersection of art and consumer culture, providing an opportunity for businesses to explore creative collaborations.

### Where This Applies

- **Retail:** The Walmart superstore concept offers opportunities for retailers to reimagine store layouts and enhance the overall shopping experience.
- **Consumer Goods:** The vast range of products at Walmart presents opportunities for consumer goods companies to innovate packaging and supply chain logistics.
- **Art and Culture:** Brendan O'Connell's artwork at Walmart highlights the connection between art and consumer culture, creating potential collaborations for artists, galleries, and brands.

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