# Beauty Brand Accelerator Programs Walmart Start™ Returns to Discover Next Gen Beauty Brands By Grace Mahas | Published 2023-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-start-2023 References: [corporate.walmart](https://corporate.walmart.com/suppliers/walmart-start)  Walmart Start™, the retail giant's beauty brand accelerator program, is back for its second year, seeking innovative beauty brands to transform the industry. The program aims to support emerging brands in skincare, makeup, hair, nails, and more, equipping them with the tools needed to succeed and scale in the mass market. At least five unique brands will be selected, receiving individualized operational and executional support tailored to ensure a successful launch at Walmart. The accelerator focuses on preparing brands for both in-store and online launch within the next year. The inaugural Walmart Start class saw the successful launch of game-changing beauty brands like [Dossier](https://www.trendhunter.com/trends/dossier-flagship-boutique), [The Hair Lab](https://www.trendhunter.com/trends/the-body-lab) by Strands, Pardon My Fro, and PaintLab, all available on [Walmart.com](https://www.trendhunter.com/trends/Cross-Border-Marketplace-Expansion). Prospective participants can submit applications from March 20, 2023, through April 28, 2023, for a chance to become the next beauty trailblazers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 84% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Brand Accelerator Programs:** The increase in beauty brand accelerator programs shows a trend towards supporting emerging brands in skincare, makeup, hair, nails and more, equipping them with the tools needed to succeed and scale in the mass market. - **Innovative Beauty Brands:** The search for innovative beauty brands creates a trend towards finding and launching unique brands like Dossier, The Hair Lab by Strands, Pardon My Fro, and PaintLab, that can disrupt the beauty industry. - **Mass Market Launches:** Focusing on preparations for both in-store and online launch within the next year creates a trend towards mass market launches that gives emerging beauty brands the opportunity to expand their reach. ### Sectors Adopting This - **Beauty:** The Beauty industry can disrupt the market by supporting emerging brands through brand accelerator programs that use tailored operational and executional support to ensure a successful launch in the mass market. - **Retail:** The Retail industry can leverage the innovation of emerging beauty brands to drive greater sales by providing a platform for these brands to reach a larger audience. - **E-commerce:** The E-commerce industry can disrupt the beauty market by supporting mass market launches of new, innovative beauty brands through online sales channels. ## Related on Trend Hunter - [Beauty Entrepreneurs Growth Studios](https://www.trendhunter.com/trends/breakout-beauty.md) - [Beauty Innovation Contests](https://www.trendhunter.com/trends/the-catalysts-program.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [In-Store Beauty Bars](https://www.trendhunter.com/trends/walmart-beauty-bars.md) - [Web3 Start-Up Accelerators](https://www.trendhunter.com/trends/loreal-1.md) - [Canadian-Specific Beauty Creator Programs](https://www.trendhunter.com/trends/sephora-squad-canada.md) - [CPG-Focused Innovation Launchpads](https://www.trendhunter.com/trends/innovation-launchpad.md) - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [White-Label Beauty Programs](https://www.trendhunter.com/trends/blanka1.md)