# Charitable Food Campaigns The Latest Walmart Social Media Campaign Raises Funds for Food Banks By Jana Pijak | Published 2015-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-social-media References: [wm8.walmart](http://wm8.walmart.com/Hunger/) & [naplesnews](http://www.naplesnews.com/ugc/neighborhood-ugc/walmarts-fight-hungerspark-change-campain-generated-over-45000-for-harry-chapin-food-bank_165763) "Fight Hunger. Spark Change." is a Walmart social media campaign that raised significant funding for food banks nationwide. The charitable initiative has raised up to $10 million in donations to date and has secured over 75 million meals for families across the United States. This charitable program was launched in partnership with some of America's most recognized food companies including General Mills, Kraft and [Campbell’s](https://www.trendhunter.com/trends/chickpea-soup) among others. The Walmart social media campaign was first promoted with a heart-warming ad and even featured a online component that invited families to post tagged photos via [Facebook](https://www.trendhunter.com/trends/sharethewonder), Twitter and [Instagram](https://www.trendhunter.com/trends/pledgegood) channels. Aiding in the fight against hunger, this socially conscious initiative raised food bank funding and was branded with the #WeSparkChange hashtag, with each post garnering a $10 donation from Walmart. Overall, this campaign is a great example of how a commercial retailer can use the power of online marketing for a charitable cause. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Media Charity Campaigns:** The success of Walmart's social media campaign demonstrates the potential for businesses to harness online platforms for charitable fundraising. - **Partnerships with Food Companies:** Collaborating with food brands, like Walmart did with General Mills, Kraft, and Campbell’s, can amplify the impact of charitable food campaigns. - **Online Fundraising Initiatives:** The inclusion of an online component, such as inviting families to post tagged photos, allows for wider participation in charitable initiatives and increased donations. ### Industries Being Reshaped - **Retail:** The success of Walmart's campaign highlights opportunities for other retailers to use social media to support charitable causes and engage customers. - **Food and Beverage:** Collaborating with retailers like Walmart to support charitable food campaigns can help food companies give back to communities and enhance their corporate social responsibility efforts. - **Technology and Social Media:** Developing innovative online fundraising platforms and tools can empower businesses to facilitate and promote charitable campaigns more effectively. ## Related on Trend Hunter - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Social Good Pastry Campaigns](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Food Insecurity-Targeting Initiatives](https://www.trendhunter.com/trends/hunger-action-month.md) - [QSR Hunger Initiatives](https://www.trendhunter.com/trends/foodshare-program.md)