# Premium Retail Resell Categories Walmart Restored Premium Offers Like-New Items for Less By Michael Hemsworth | Published 2023-08-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-restored-premium References: [drugstorenews](https://drugstorenews.com/walmart-unveils-walmart-restored-premium-customers-sellers) & [walmart](https://www.walmart.com)  The [Walmart](https://www.trendhunter.com/trends/walmart-restored) Restored Premium category has been added to the retailer's online offerings to provide value-conscious shoppers with a way to take advantage of a great deal. The shopping category features products that are like new with no signs of cosmetic damage, and come backed by a 30-day return policy and a one-year warranty to boot. The brand also claims that products with batteries will come with 90% or more of the equivalent new variety to provide peace of mind amongst shoppers. Vice President and Category Lead Michael Mosser commented on the Walmart Restored Premium category saying, "Like any strong sequel, Restored Premium expands on what made Walmart Restored great, helping customers discover a broader assortment of high-quality refurbished items at Every Day Low Prices. Think of it as a new tier of opportunity." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 56% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Premium Retail Resell:** Walmart has introduced a Restored Premium category for value-conscious shoppers to take advantage of like-new items for less. - **Cosmetic Damage-free Products:** The Walmart Restored Premium category offers products that are like new with no signs of cosmetic damage, providing peace of mind for shoppers. - **Expanded Assortment of Refurbished Items:** Walmart Restored Premium expands on the success of the original Restored category, offering a broader assortment of high-quality refurbished items at low prices. ### Where This Applies - **Retail:** The introduction of the Walmart Restored Premium category highlights the potential for premium retail resell to meet the needs of value-conscious shoppers. - **E-commerce:** The online availability of the Restored Premium category demonstrates the disruptive potential of e-commerce platforms in the resale market. - **Consumer Electronics:** The availability of like-new products with batteries in the Restored Premium category presents an opportunity for disruption in the consumer electronics industry. ## Related on Trend Hunter - [Refurbished Item Retailer Initiatives](https://www.trendhunter.com/trends/walmart-restored.md) - [Refurbished E-Commerce Marketplaces](https://www.trendhunter.com/trends/ebay-refurbished.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Digital Refurbished Marketplaces](https://www.trendhunter.com/trends/backmarket.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md) - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [European Refurbished Tech Retailers](https://www.trendhunter.com/trends/refurbed.md) - [Approachable Retailer Branding Updates](https://www.trendhunter.com/trends/walmart-brand-refresh.md) - [In-House Retailer Pizza Products](https://www.trendhunter.com/trends/walmart-pizza.md)