# Imaginative Shopping Platforms Walmart Realm Shares Influencer-Curated Shopping Environments By Laura McQuarrie | Published 2024-05-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-realm References: [fashionunited.uk](https://fashionunited.uk/news/retail/walmart-launches-influencer-curated-virtual-shopping-platform-walmart-realm/2024052475745) & [linkedin](https://www.linkedin.com/posts/williamallenwhite_introducing-the-next-generation-of-immersive-activity-7199016151224369152-gE4M)  [Walmart Realm](https://www.trendhunter.com/trends/walmart-realm-1) is an immersive new online shopping platform that shares nostalgic games and imaginative virtual environments curated by social media influencers. Each of the interactive shopping realms is inspired by a different theme and linked to a different influencer: the underwater world of So Jelly was curated by @Maiphammy, @makenzieandmalia's Y’allternative takes cues from vintage Americana and Go [Chromatic](https://www.trendhunter.com/trends/chromatic-technologies) is a beauty and fashion destination made possible with input from @the.navarose. On [LinkedIn](https://www.trendhunter.com/trends/research-ai1), Walmart CMO William White shared that Walmart Realm “pushes boundaries as a first-of-its-kind digital shopping experience with influencer-led virtual shops in immersive worlds. It’s fantastical, it’s inspirational, and simply put, it’s a lot of fun.” Created with technology from Emperia, Walmart Realm is a virtual shopping platform that transforms every shopping journey into an adventure. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 65% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Influencer-curated Shopping:** Shopping experiences designed and personalized by social media influencers offer unique engagement opportunities for brands. - **Immersive Virtual Environments:** Online retail platforms that create interactive and theme-based shopping realms enhance consumer engagement and brand loyalty. - **Gamified Shopping Experiences:** Incorporating elements of nostalgic games into shopping platforms transforms traditional e-commerce into an entertaining activity. ### Industries Being Reshaped - **E-commerce:** The development of themed virtual shopping platforms offers a fresh and engaging approach to online retail. - **Social Media Marketing:** Influencer participation in curated shopping environments creates new avenues for brand partnerships and social media campaigns. - **Virtual Reality Technology:** Advancements in VR tech enable the creation of immersive and interactive shopping spaces that challenge traditional retail methods. ## Related on Trend Hunter - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Advanced Adaptive Retail Experiences](https://www.trendhunter.com/trends/retail-technologies.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md)