# Expansive Retailer Reward Programs The Walmart+ Program is a Paid-Membership Loyalty Initiative By Kalin Ned | Published 2020-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-program References: [vox](https://www.vox.com/recode/2020/2/27/21154357/walmart-plus-walmart-grocery-delivery-unlimited-membership-amazon-prime) & [digitalcommerce360](https://www.digitalcommerce360.com/2020/03/06/walmarts-new-loyalty-program-wont-be-an-amazon-prime-clone/) According to sources, the Walmart+ Program will not only launch to streamline experiences and accommodate customers better, but it will also debut as a rival to the ultra-popular [Amazon](https://www.trendhunter.com/trends/grocery-subscription) [Prime](https://www.trendhunter.com/trends/amazon-buy-with-prime) membership. There is not much confirmed in terms of the concrete structure of the initiative, but it is rumored that the Walmart+ Program will be essentially "a rebrand of [the retailer's] existing Delivery Unlimited service." The megastore has an advantage here as it can offer [on-demand grocery delivery](https://www.trendhunter.com/trends/albertsons-freshpass) anywhere in the United States. The original service costs $98 USD per year. The Walmart+ Program is reported to have perks "different than those offered by Prime." The initiative is intended to be a long-term rival and in order to succeed, the loyalty program needs to "lead customers to pay for more products and services with better profit margins," according to experts. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Loyalty Program Rivalry:** The Walmart+ Program aims to compete with Amazon Prime and offer unique perks to attract customers. - **Streamlined Customer Experiences:** The Walmart+ Program plans to enhance customer experiences by offering on-demand grocery delivery anywhere in the United States. - **Increased Profit Margins:** To succeed, the Walmart+ Program needs to lead customers to purchase more products and services with better profit margins. ### Sectors Adopting This - **Retail:** The Walmart+ Program disrupts the retail industry by providing a competitive alternative to Amazon Prime. - **E-commerce:** The Walmart+ Program challenges the e-commerce industry by offering unique perks and streamlined customer experiences. - **Delivery Services:** The Walmart+ Program disrupts the delivery services industry by providing on-demand grocery delivery anywhere in the United States. ## Related on Trend Hunter - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [Retailer Subscription Fuel Discounts](https://www.trendhunter.com/trends/walmart-subscription-service.md) - [E-Commerce Membership Tiers](https://www.trendhunter.com/trends/flipkart.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Simplified Loyalty Programs](https://www.trendhunter.com/trends/cvs-pharmacy-loyalty-program.md) - [Curated Online Shopping Events](https://www.trendhunter.com/trends/shopping-event.md) - [Retailer-Backed Rewards Cards](https://www.trendhunter.com/trends/target-circle.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md)