# Phygital Gen Z Fashion Walmart is Relaunching the No Boundaries Brand on Roblox By Laura McQuarrie | Published 2024-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-no-boundaries References: [corporate.walmart](https://corporate.walmart.com/news/2024/06/13/walmart-relaunches-no-boundaries-its-2-billion-modern-fashion-brand-designed-for-gen-z)  Ahead of back-to-school and back-to-college season, Walmart is relaunching its No Boundaries fashion brand for Gen Z. As Walmart revealed in a press release, "This is the first time Walmart has dedicated fashion designers to the No Boundaries brand and reflects a major shift in how the retailer is thinking about building and reintroducing a cohesive brand that speaks directly to the Gen Z customer." The inclusive No Boundaries sizing will include XXS to 5X for young women and XS to 3X for young men, with a focus on affordable styles—80% of the assortment retails for less than $15. To support the relaunch of the No Boundaries, Walmart is bringing the fashion brand to Walmart Discovered on Roblox so that users can buy real-world outfits on Roblox and unlock virtual twins. Image Credit: @Roblox_RTC ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 85% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Phygital Fashion Integration:** Walmart's incorporation of No Boundaries into Roblox highlights a fusion of physical and digital commerce aimed at engaging tech-savvy Gen Z consumers. - **Inclusive Sizing Revolution:** Expanding the size range for both young women and men, No Boundaries is setting a benchmark for inclusivity in affordable fashion. - **Virtual-twin Outfits:** The offering of virtual twins for real-world outfits introduces an innovative crossover between digital avatars and tangible fashion. ### Sectors Adopting This - **Fashion Retail:** Walmart's No Boundaries relaunch with inclusive sizing represents a significant shift towards more personalized and diverse fashion options. - **Gaming:** Integrating fashion purchases within Roblox marks a new frontier where gaming and retail converge for a more immersive consumer experience. - **E-commerce:** The phygital approach of merging online and in-game shopping underscores evolving strategies in e-commerce to attract younger demographics. ## Related on Trend Hunter - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Physical Metaverse Merchandise Stores](https://www.trendhunter.com/trends/roblox-x-shopify.md) - [In-Game Fashion Collections](https://www.trendhunter.com/trends/dkny-and-roblox.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md)