# Retail Pharmacy Saving Programs Walmart Added a New Perk to Its Walmart+ Membership Program By Daniel Johnson | Published 2021-06-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-membership References: [retaildive](https://www.retaildive.com/news/walmart-amazon-simultaneously-add-prescription-discounts-to-membership-per/601444/) & [corporate.walmart](https://corporate.walmart.com/newsroom/2021/06/07/walmart-adds-savings-on-prescriptions-to-growing-suite-of-benefits) [Walmart](https://www.trendhunter.com/trends/walmart-assist) added a new perk to its [Walmart+ membership program](https://www.trendhunter.com/trends/walmart-better-care-services), where the retailer will now offer [medication discounts](https://www.trendhunter.com/trends/publix-pharmacy-discount-finder) to thousands of consumers. The company said that consumers who have a Walmart+ membership will have the ability to access certain medications at no cost and receive discounts on thousands of medications. The program will offer some discounts of up to 85% off certain types of medication. The retail giant named the program "Walmart+ Rx for less" and consumers will be able to use the program in place of health insurance at over 4,000 Walmart locations. "We’re designing Walmart+ to be the ultimate life hack for our customers. It’s been our commitment from the beginning to continue to grow the suite of benefits we offer Walmart+ members," said Janey Whiteside an Executive Vice President and Cheif Customer Officer at Walmart U.S. "We know we can use our size and scale to help simplify things for our customers in a way only we can." Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Retail Pharmacy Discount Programs:** Offering medication discounts to consumers through membership programs is a trend in the retail industry, with potential for disruptive innovation in healthcare insurance. - **Membership-based Discounts:** Providing unique benefits to members through a subscription program is a growing trend in retail, with potential for disruptive innovation in various industries. - **Access to Affordable Medication:** Making medication more affordable and accessible to consumers through discount programs is a trend in the retail healthcare industry, with potential for disruptive innovation in healthcare policies. ### Industries Being Reshaped - **Retail Pharmacy:** The retail pharmacy industry can benefit from implementing membership programs that offer medication discounts to customers, potentially leading to increased customer loyalty and improved sales. - **Health Insurance:** The health insurance industry may face disruption from retail membership programs that offer medication discounts to consumers, as these programs could potentially reduce the need for traditional health insurance policies. - **Consumer Retail:** The retail industry can benefit from offering unique benefits to members through subscription programs, potentially leading to increased customer loyalty and improved sales. ## Related on Trend Hunter - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [Retailer Subscription Fuel Discounts](https://www.trendhunter.com/trends/walmart-subscription-service.md) - [Retailer Pet Telehealth Benefits](https://www.trendhunter.com/trends/walmart-and-pawp.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Simplified Loyalty Programs](https://www.trendhunter.com/trends/cvs-pharmacy-loyalty-program.md) - [Coupon-Friendly Digital Pharmacies](https://www.trendhunter.com/trends/amazon-pharmacy.md) - [Retailer Pet Insurance Programs](https://www.trendhunter.com/trends/spot-pet-insurance.md) - [Discounted Healthcare Services](https://www.trendhunter.com/trends/prescription-drug-discount-card.md) - [Retail QSR Dining Partnerships](https://www.trendhunter.com/trends/walmart-and-burger-king.md)