# Celebratory Unicorn-Themed Baked Goods These Walmart Marketside Desserts Mark National Unicorn Day By Michael Hemsworth | Published 2019-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-marketside References: [chewboom](https://www.chewboom.com/2019/04/09/walmart-bakes-up-a-unicornucopia-of-sweets-in-celebration-of-national-unicorn-day/) & [walmart](https://www.walmart.com) A new collection of [Walmart](https://www.trendhunter.com/trends/unicorn-toots) [Marketside](https://www.trendhunter.com/trends/exclusive-holiday-treats) desserts have been unveiled by the retailer to mark National Unicorn Day (April 9) in a fun, delicious way. The sweet treats all feature a unicorn-themed profile that is achieved using bright colors and tasty decorations to make them as fun to look at as they are to eat. The collection includes the Unicorn Cupcakes, Unicorn Torte, Unicorn Birthday cakes and the Dunk 'N Crunch with Unicorn Frosting, which are each indulgently crafted with consumers of all age ranges in mind. The unicorn-themed Walmart Marketside desserts speak to the rising prevalence of [unicorn food varieties](https://www.trendhunter.com/trends/unicorn-twist-pops) as consumers seek out fantastical ways to indulge their sweet tooth with vibrant edibles. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unicorn Food Varieties:** The increasing popularity of unicorn-themed food and desserts indicate an opportunity to capitalize on the trend and create new playful and colorful food products. - **Fantastical Dessert Designs:** The use of bright colors and creative decorations in desserts presents an opportunity to disrupt traditional dessert design and create new fun and imaginative baked goods. - **National Food Holidays:** The creation of food products and related marketing campaigns around national food holidays such as National Unicorn Day can help businesses attract and engage consumers with products that resonate with current trends. ### Sectors Adopting This - **Food and Beverage Retail:** Food retailer businesses can leverage the increasing demand for unicorn-themed food and desserts to expand their product offerings and attract new customers. - **Bakery:** Bakeries can capitalize on the trend of fantastical dessert designs by creating visually striking and delicious baked goods that showcase their unique creativity and push the limits of traditional pastry making. - **Marketing and Branding:** Marketing and branding agencies can help businesses identify and leverage opportunities offered by national food holidays and create impactful campaigns that increase brand awareness and customer engagement. ## Related on Trend Hunter - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Mythical Creature Easter Products](https://www.trendhunter.com/trends/candyrific-easter.md) - [Mythical Creature Cookie Nachos](https://www.trendhunter.com/trends/unicorn-cookie-nachos.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Unicorn Shape Sugar Cookie Dough](https://www.trendhunter.com/trends/unicorn-shape-sugar-cookie-dough.md) - [Accessible Seasonal Treat Ranges](https://www.trendhunter.com/trends/exclusive-holiday-treats.md)