# Converted Membership Retailers Walmart Brazil Has Opened Its Maxxi Atacado Store near São Paulo By Riley von Niessen | Published 2019-06-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-brazil References: [esmmagazine](https://www.esmmagazine.com/retail/walmart-brasil-to-convert-hypermarkets-to-cash-and-carry-outlets-74860) Walmart Brazil recently announced the conversion of its hypermarkets, which will be transitioning into retail warehouses that will operate on a membership-only basis. The warehouses will operate under the name Maxxi Atacado, with a total of 10 planned to open across around the country. The first to open is in Diadema, a municipality that's located near São Paulo. The first warehouse boasts a sales area of 3,300 square meters, and an expansive check-out area that enables shoppers to carry out large orders of supplies with ease. Inside, shoppers can access an impress stock that consists of about 6,000 different products, which their memberships grant them savings on. Walmart Brazil's conversion of the hypermarkets appeals to small traders, and consumers who frequently make large supply orders. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Membership-only Retail Warehouses:** The conversion of traditional hypermarkets into membership-only retail warehouses presents an opportunity for retailers to attract loyal customers and offer exclusive benefits. - **Expansive Check-out Areas:** The inclusion of large check-out areas in retail warehouses provides a disruptive innovation opportunity for retailers to streamline the purchase process and accommodate bulk orders. - **Savings Memberships:** The introduction of savings memberships in retail warehouses allows for a disruptive innovation opportunity for retailers to build customer loyalty and offer personalized discounts. ### Sectors Adopting This - **Retail:** The trend of converting hypermarkets into membership-only retail warehouses impacts the retail industry by offering a new business model for attracting customers and increasing sales. - **Wholesale:** The transition to membership-only retail warehouses affects the wholesale industry as it creates new opportunities for suppliers to cater to the needs of small traders and bulk buyers. - **Consumer Goods:** The implementation of membership-only retail warehouses in the consumer goods industry allows for innovative strategies to provide exclusive deals and savings for customers. ## Related on Trend Hunter - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [Sustainability-Focused Retail Centers](https://www.trendhunter.com/trends/walmart-canada-supercenter.md) - [Automated Retail Stores](https://www.trendhunter.com/trends/muffato.md) - [Fulfillment-Only Retail Locations](https://www.trendhunter.com/trends/walmart-dark-stores.md) - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Curated Online Shopping Events](https://www.trendhunter.com/trends/shopping-event.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Robotic Retail Management Partnerships](https://www.trendhunter.com/trends/inventory-scan.md)