# Expanding Grocery Delivery Services Walmart and Postmates are Trailing a Partnership in the U.s By Ell Smith | Published 2018-04-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-and-postmates References: [psfk](https://www.psfk.com/2018/04/walmart-postmates-partnership-grocery-delivery.html) & [walmart](https://www.walmart.com/cp/food/976759) Walmart and Postmates have partnered to offer consumers a more convenient and efficient online shopping experience. This move serves as an extension of Walmart's attempts to expand its grocery services to cover 40% of the United States, with the hope that the new delivery services will entice customers to use the brand as a one-stop shop. The brand has launched the partnership in North Carolina, where it hopes to attract a larger clientele. According to Walmart's executive vice president of Central Operations, Mark Ibbotson, "Customers are busy, they are managing jobs, soccer practice, dance lessons and social schedules; so we are on a mission to do more than keep a little extra money in their pockets.” Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Expanding Grocery Delivery:** The partnership between Walmart and Postmates highlights the trend of expanding grocery delivery services, offering convenience and efficiency to consumers. - **Efficient Online Shopping:** Walmart's partnership with Postmates signifies the trend of providing consumers with a more efficient online shopping experience, streamlining the process and saving time. - **One-stop Shop:** Walmart's extension of its grocery services as a one-stop shop demonstrates the trend of offering comprehensive services to customers, meeting multiple needs in a single destination. ### Sectors Adopting This - **Retail:** The partnership between Walmart and Postmates within the retail industry presents disruptive innovation opportunities for grocery delivery services and online shopping experiences. - **E-commerce:** The collaboration between Walmart and Postmates in the e-commerce industry introduces disruptive innovation opportunities for efficient online shopping and delivery services. - **Logistics:** Walmart's expansion of grocery delivery services through a partnership with Postmates opens up disruptive innovation opportunities within the logistics industry, specifically in the realm of last-mile delivery solutions. ## Related on Trend Hunter - [Senior Grocery Delivery Initiatives](https://www.trendhunter.com/trends/walmart-and-avanlee-care.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Rapid Grocery Delivery Services](https://www.trendhunter.com/trends/grocery-delivery-service1.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Late-Night Delivery Services](https://www.trendhunter.com/trends/latenight-express-delivery.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md) - [Late Night Retailer Deliveries](https://www.trendhunter.com/trends/ultra-latenight-delivery.md) - [Retail Delivery Partnerships](https://www.trendhunter.com/trends/electric-delivery-vans.md)