# AI-Powered Retail Tools Walmart is Introducing a New Series of AI Tools for Customer Experience By Kanesa D | Published 2023-10-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-6 References: [retailtouchpoints](https://www.retailtouchpoints.com/topics/retail-innovation/walmart-unveils-slate-of-tech-initiatives-using-generative-ai-and-ar) & [walmart](http://walmart.com)  [Walmart](https://www.trendhunter.com/trends/walmart-ai-tools) is launching various new tools designed to help its customers shop easier. These tools include a new enhanced search, beauty try-on experience, and voice assistance powered by [generative artificial intelligence (AI)](https://www.trendhunter.com/trends/ai-powered-shopping-features). The new enhanced search allows users to search by specific use cases, streamlining the search process and eliminating the need for multiple separate searches. Additionally, a GenAI assistant is being introduced to aid customers in making complex purchasing decisions, and a new voice experience within the Walmart mobile app enables hands-free shopping. In the beauty aisle, Walmart is rolling out a [new try-on experience](https://www.trendhunter.com/trends/ai-clothes-tryon) that adapts to different skin tones and face shapes. This tool is available for over 1,400 blush/bronzer, eyeshadow, and lip products. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 74% | Activity: 93% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Search:** Tools like an enhanced search feature that allows users to search by specific use cases can streamline the search process and improve the customer shopping experience. - **Genai Assistant:** The introduction of a GenAI assistant can help customers make complex purchasing decisions and provide personalized recommendations, enhancing the customer shopping experience. - **Try-on Experience:** The rollout of a new try-on experience that adapts to different skin tones and face shapes in the beauty aisle can make shopping for makeup products more convenient and personalized. ### Sectors Adopting This - **Retail:** The retail industry can benefit from implementing AI-powered tools like enhanced search, GenAI assistants, and try-on experiences to enhance customer engagement and improve overall customer satisfaction. - **E-commerce:** In the e-commerce industry, the integration of AI-powered tools such as enhanced search, GenAI assistants, and try-on experiences can create a more immersive and personalized online shopping experience for customers. - **Beauty:** The beauty industry can leverage AI-powered tools like try-on experiences that adapt to different skin tones and face shapes to provide a more inclusive and personalized makeup shopping experience for customers. ## Related on Trend Hunter - [Employee Support AI Tools](https://www.trendhunter.com/trends/walmart-ai-tools.md) - [Personalized Customer Service Tools](https://www.trendhunter.com/trends/walmart-wallaby.md) - [AI-Powered Retail Assistants](https://www.trendhunter.com/trends/wally.md) - [AI-First Shopping Experiences](https://www.trendhunter.com/trends/walmart-and-openai.md) - [Advanced Adaptive Retail Experiences](https://www.trendhunter.com/trends/retail-technologies.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Powered Retailer App Assistants](https://www.trendhunter.com/trends/walmart-ask-sparky.md) - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features.md)