# Retail Streaming Service Add-Ons Walmart+ Members Will Now Get a Free Subscription to Paramount+ By Niko Pajkovic | Published 2022-08-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/walmart-3 References: [variety](https://variety.com/2022/digital/news/paramount-plus-bundled-walmart-plus-1235341749/) & [paramountplus](https://www.paramountplus.com/ca/) American entertainment company [Paramount Global](https://www.trendhunter.com/trends/walkers-promotion) has partnered with retail giant [Walmart](https://www.trendhunter.com/trends/walmart-subscription-service) to include its signature streaming service -- Paramount+ -- as part of the newly launched Walmart+ membership program. For Walmart, the new partnership works to make Walmart+ more enticing for shoppers by adding a free streaming add-on to its service. In theory, this should make Walmart more competitive with [Amazon](https://www.trendhunter.com/trends/grubhub-plus-free), which offers Amazon Prime as an add-on for all its members. Now, Walmart+ will include same-day deliveries on over 160,000 Walmart products, discounts on gas and other products, and a free subscription to Paramount+, which just launched in 2020. As of right now, Walmart has approximately 16 million active members, all of whom will receive a subscription to Paramount+ sometime in the coming weeks. Image Credit: Paramount ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Streaming Service Retail Partnership:** Partnering with retailers to offer streaming services as a part of their membership program creates new opportunities for streaming services to tap into new customer bases. - **Comprehensive Retail Membership Programs:** Offering comprehensive membership programs with multiple amenities including entertainment streaming service subscriptions can provide retail enterprises with an edge in terms of customer loyalty and acquisition. - **Retail and Entertainment Industry Partnership:** This partnership gives an opportunity for retailers to provide customers with more exclusive access to entertainment streaming services, leading to increased customer retention and engagement. ### Industries Being Reshaped - **Retail Industry:** Retailers can offer comprehensive, multifaceted membership programs including streaming services to drive customer traffic and loyalty, leading to greater customer engagement and retention. - **Entertainment Industry:** Partnering with retailers to offer entertainment streaming services as a part of their membership plans leads to market reach expansion, not possible in traditional streaming media distribution channels. - **Technology Industry:** Increased industry partnerships in the technology sector would benefit both retailers and streaming services in delivering a wider range of services and products to customers. ## Related on Trend Hunter - [Retailer Subscription Fuel Discounts](https://www.trendhunter.com/trends/walmart-subscription-service.md) - [Retailer Pet Telehealth Benefits](https://www.trendhunter.com/trends/walmart-and-pawp.md) - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [TV-Streaming Commerce Partnerships](https://www.trendhunter.com/trends/roku-shopping.md) - [Direct-to-Fridge Delivery Subscriptions](https://www.trendhunter.com/trends/directtofridge-delivery.md) - [Curated Online Shopping Events](https://www.trendhunter.com/trends/shopping-event.md) - [Retail QSR Dining Partnerships](https://www.trendhunter.com/trends/walmart-and-burger-king.md) - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md)