# Optical Illusion Wallpaper Warped Wall Coverings By Ben Preiss | Published 2007-10-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wallpaper-that-messes-with-your-head References: [neatorama](http://www.neatorama.com/2007/10/23/warped-wallpaper/) & [surrealien.de](http://www.surrealien.de/) This warped wallpaper might make you feel a bit delusional, even if you haven't indulged in any recreational mind expanders. It was created by Tom Hanke, a German artist who custom prints the papers so that the pattern distorts around the electrical fixtures, wall hangings, doors, and windows in the room. **Implications** - The rise of individualism in mainstream culture has created a consumer base that's keen on customizing nearly every aspect of their lives, including their homes. Wallpaper has experienced a resurgence as a temporary way for consumers to personalize interior walls without the hassle of paint. Companies can take advantage of this opportunity by releasing innovative wallpaper that caters to a niche set of customers. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Wallpaper:** Companies can capitalize on the rise of individualism by creating innovative wallpaper that allows consumers to personalize their interior walls. - **Temporary Home Personalization:** As consumers seek temporary ways to customize their homes, wallpaper has experienced a resurgence as an alternative to paint. - **Distinctive Wall Coverings:** The demand for unique and eye-catching wall coverings presents an opportunity for companies to create disruptive designs. ### Sectors Adopting This - **Interior Design:** The interior design industry can embrace customizable wallpaper as a way for customers to personalize their space. - **Home Decor:** The home decor industry can tap into the trend of temporary home personalization by offering a variety of wallpaper designs. - **Print and Manufacturing:** Print and manufacturing companies can explore producing distinctive wall coverings to cater to the demand for unique designs. ## Related on Trend Hunter - [Textural Wallcovering Technologies](https://www.trendhunter.com/trends/wallcovering-technology.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Digital-Themed Glitchy Visual Wallpapers](https://www.trendhunter.com/trends/glitch-wallpaper.md) - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Statement Wall Covering Collections](https://www.trendhunter.com/trends/el-muro.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md)