# Entirely Industrial Editorials The Wallpaper September 2014 Clean Slate Photoshoot is Somber By Jordy E | Published 2014-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wallpaper-september-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/clean-slate-tess-hellfeuer-by-jan-lehner-for-wallpaper-september-2014-editorial.html) & [wallpaper](http://www.wallpaper.com) The Wallpaper September 2014 Clean Slate editorial features a remarkably industrial backdrop. Photographer Jan Lehner took in a series of dull concrete walls, all the while capturing model Tess Hellfeuer as she walked amid high rise windows and towering structures. Stylist Isabelle Kountoure matched the [dark grey setting](https://www.trendhunter.com/trends/studio-est) present in Clean Slate with ease. Little color was revealed as Hellfeuer sported [monochromatic ensembles](https://www.trendhunter.com/trends/grigio-verde) only, seen in thin grey dresses and dark green [elongated trench coats](https://www.trendhunter.com/trends/apresse-2026). While some muted shades were revealed, this photoshoot is for the most part reserved. The almost cold backdrop gives off an institutional feel that is reflected in the apparel, making for a somber scene that will move readers of Wallpaper. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Industrial Fashion:** The somber and reserved tone of the Wallpaper September 2014 Clean Slate editorial offers an opportunity for the fashion industry to integrate industrial elements into clothing designs. - **Minimalist Photography:** The use of a dull, concrete industrial backdrop in the Wallpaper September 2014 Clean Slate editorial could inspire a trend of minimalist photography in advertising and editorial campaigns. - **Monochromatic Color Schemes:** The monochromatic color scheme used in the Wallpaper September 2014 Clean Slate editorial could influence a trend towards a more muted, understated color palette in graphic design and branding. ### Sectors Adopting This - **Fashion Industry:** The somber and reserved tone of the Wallpaper September 2014 Clean Slate editorial offers an opportunity for the fashion industry to integrate industrial elements into clothing designs. - **Photography Industry:** The use of a dull, concrete industrial backdrop in the Wallpaper September 2014 Clean Slate editorial could inspire a trend of minimalist photography in advertising and editorial campaigns. - **Graphic Design Industry:** The monochromatic color scheme used in the Wallpaper September 2014 Clean Slate editorial could influence a trend towards a more muted, understated color palette in graphic design and branding. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Porcelain Stoneware Tile Collections](https://www.trendhunter.com/trends/concept-indoor-tile.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)