# Undressing Magazine Covers Wallpaper* Peels Away Clothes in October Issue By mediterranean | Published 2009-09-08 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/wallpaper-october-issue References: [guardian](http://www.guardian.co.uk/media/2009/sep/07/karl-lagerfeld-philippe-starck-wallpaper) & [nymag](http://nymag.com/daily/fashion/2009/09/see_baptiste_giabiconi_clothed.html) The October 2009 issue of Wallpaper* magazine features an innovative peelable cover shot by famed fashion designer and photographer Karl Lagerfeld. Karl Lagerfeld shot his current muse, the young Baptiste Giabiconi, for the cover and for a 27-page feature inside the magazine that was shot in paris, Rome and other European cities. The cover shows Baptiste dressed in Dior Homme; however, the upper layer can be peeled off to reveal him undressed. **Implications** - This is definitely an edgy and [risque marketing method](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) that is guaranteed to get noticed by fashionistas worldwide. [Interactive magazine covers](https://www.trendhunter.com/trends/lola-mullenlowe) are not so common in the marketplace, and this one is definitely sizzlin' hot. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 87% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Interactive Magazine Covers:** The integration of interactive elements within magazine covers may attract attention from customers and promote engagement. - **Risque Marketing Tactics:** Businesses may use provocative advertising methods to garner attention from curious consumers. - **Innovative Peelable Covers:** Peelable magazine covers may become a popular way to add an interactive and customizable element to traditional print media. ### Where This Applies - **Fashion:** The fashion industry may use provocative advertising techniques to engage potential customers and enhance brand identity. - **Publishing:** Magazine publishers may adopt unconventional marketing methods to promote print media and increase revenue. - **Graphic Design:** Graphic designers may integrate more interactive features into magazine layouts and covers to increase customer engagement and reimagine print media. ## Related on Trend Hunter - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)