# Contrasting Deathtorials The Wallpaper March 2011 Photoshoot Features Literal Fashion Victims By Chalaine Mantha | Published 2011-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wallpaper-march-2011 References: [abhfya](http://abhfya.com/fuckingyoung/fashion-victims/) & [wallpaper-magazine](http://www.wallpaper-magazine.com/) The Wallpaper* March 2011 issue features an interesting editorial about a society's [obsession with brands](https://www.trendhunter.com/trends/coachtopia-1). The images are stunning and show groups of people presenting different forms of brand loyalty. One man has Versace tattooed on his chest, while another features a [couture-loving woman](https://www.trendhunter.com/trends/salute-the-detail) who points a gun at her lover. The Wallpaper* March 2011 photoshoot was photographed by Matthias Vriens-McGrath and styled by Susan Winget. **Implications** - Society is so saturated with advertisements spanning several different mediums that consumers have become desensitized to them. Consumers now only absorb the messages of advertisements that contain [shocking or humorous images](https://www.trendhunter.com/trends/mwcurated) and text since they are memorable. Companies can appeal to a wider market by applying these elements into their marketing campaigns. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Desensitized Consumers:** Opportunity: Develop advertising campaigns that incorporate shocking or humorous elements to capture the attention of desensitized consumers. - **Brand Obsession:** Opportunity: Create unique and memorable brand experiences that harness the power of consumer obsession. - **Literal Fashion Statements:** Opportunity: Innovate the fashion industry by exploring literal interpretations of brand loyalty in clothing and accessories. ### Who This Affects Most - **Advertising:** Opportunity: Integrate shocking or humorous elements into advertising campaigns to engage desensitized consumers. - **Fashion:** Opportunity: Tap into the trend of brand obsession by creating unique and memorable fashion experiences. - **Media:** Opportunity: Explore new storytelling approaches that can incorporate literal brand statements to capture consumer attention in the media landscape. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)