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# Cork Jewel Cases
Wall to Wall Carpeting Album Packaging Comprises Creative Materiality

By Amelia Roblin | Published 2014-02-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/wall-to-wall-carpeting-album-packaging
References: [thedieline](http://www.thedieline.com/blog/2014/2/7/wall-to-wall-carpeting) & [bend.gr](http://bend.gr)

You won't have seen anything like the Wall to [Wall Carpeting](https://www.trendhunter.com/trends/immersive-surfaces) album packaging in your local record shop. Where you've probably picked up a CD in a plastic case or a folded card wrapping, you'll be interested to see how Bend Design has developed a unique and eco-friendly solution to selling and storing [compact discs](https://www.trendhunter.com/trends/tinyl-cover).

For the record company Orila, Bend began with a [rectangular cork board](https://www.trendhunter.com/trends/modular-cork-seating) with dimensions sufficient to enable its division into six squared backings that can accommodate one CD each. Before they're cut, they're printed with album artwork of a roughly hatched underground river so that each set completes the picture when half a dozen are arranged together. Wall to Wall Carpeting album packaging perfectly protects the disks and is complete with a clear plastic sleeve.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 79% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Album Packaging:** Develop creative and eco-friendly solutions to selling and storing albums using sustainable materials such as cork, that protect disks and can be customized with album artwork.
- **Custom Album Artwork:** Use new materials and packaging techniques such as cork boards to produce customized album artwork that completes a larger image when multiple packaging units are arranged together.
- **Alternative CD Packaging:** Explore unique design solutions for CD packaging using unconventional materials like cork and novel shapes to differentiate products in a crowded market.

### Where This Applies

- **Music Industry:** Incorporate sustainable and customizable packaging solutions such as eco-friendly cork jewel cases to delight customers and differentiate from competitors.
- **Retail Industry:** Offer unique and sustainable packaging solutions to customers, such as cork boards for album artwork and CD storage, that can be reused or recycled for other purposes.
- **Sustainable Packaging Industry:** Drive innovation and collaboration to create alternative CD packaging solutions using environmentally friendly materials such as cork that offer novel designs and shapes and reduce waste.

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