# Passion-Projecting Technology This Wall Projection Project Displays Pictures That Represent You By Alyson Wyers | Published 2014-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wall-projection References: [fastcodesign](http://www.fastcodesign.com/3031888/this-wall-projects-peoples-passions-as-they-walk-by) & [nbbj](http://www.nbbj.com) A wall projection project from architectural firm [NBBJ](https://www.trendhunter.com/trends/odessa-brown-childrens-clinic) shows a range of pictures that represent who you are as you walk by. The idea behind fluidWall is to use [digital content as architectural material](https://www.trendhunter.com/trends/humanise-wall), which in turn will create a conversation. This lets people learn more about you than they would typically be able to gleam from a once over glance. If you see something that interests you as well, it gives you the opportunity to start talking to each other. The user curates the images, so they still retain a measure of privacy despite the feature that anyone who walks past can activate the wall projection. NBBJ foresees the fluidWall being used in offices, where each employee is outfitted with a RFID card that activates the pictures. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Digital Content as Architectural Material:** Opportunity for innovative use of digital content in architectural design to create interactive and engaging spaces. - **Personalized Interactive Walls:** Potential to revolutionize interpersonal connections and foster conversations in various settings through interactive wall projections. - **Curated Privacy in Public Display:** Opportunity to redefine privacy in public spaces by allowing users to curate personal images while still engaging with others through wall projections. ### Where This Applies - **Architecture and Design:** Innovative use of digital content in architectural design can transform the way spaces are experienced and provide a unique selling point for architects. - **Technology and Gadgets:** Development of personalized interactive walls can create opportunities for technologically advanced products and experiences that enhance social interactions. - **Office and Workplace:** Integration of personalized wall projections in offices can foster employee engagement, facilitate communication, and create a more collaborative work environment. ## Related on Trend Hunter - [Workstation Projection Units](https://www.trendhunter.com/trends/work-wall.md) - [Voice-Activated Wall Art](https://www.trendhunter.com/trends/fraimic.md) - [Window Covering Projector Systems](https://www.trendhunter.com/trends/village-projector.md) - [Expressive Side-Display Projectors](https://www.trendhunter.com/trends/video-bubble-projector.md) - [Wall-Sketch Projectors](https://www.trendhunter.com/trends/choice-ai.md) - [Recessed Digital Wall Windows](https://www.trendhunter.com/trends/liquidview-digital-window.md) - [Portable Window Projection Systems](https://www.trendhunter.com/trends/village-concept.md) - [Interactive Creativity Home Displays](https://www.trendhunter.com/trends/doodle-interactive-wall.md) - [AI-Powered Entryway Light Projectors](https://www.trendhunter.com/trends/dearbell.md)