# Donut Chain Wall Paints Dunkin' and Backdrop Have Collaborated on a New Wall Paint Collection By Michael Hemsworth | Published 2021-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wall-paint-collection References: [coolmaterial](https://coolmaterial.com/home/dunkin-backdrop-paint-release/?utm_source=rss&utm_medium=rss&utm_campaign=dunkin-backdrop-paint-release) & [backdrophome](https://www.backdrophome.com/) The [Dunkin](https://www.trendhunter.com/trends/dunkin-x-ambush)' x Backdrop Wall Paint Collection is a new offering from the direct-to-consumer paint brand that will offer consumers with a way to incorporate some familiar shades into their living space. The paints come in two signature colors including [Dunkin' Orange and Dunkin' Pink](https://www.trendhunter.com/trends/dunkin-merchandise), which will be instantly recognizable by consumers as the two colors used in the coffee chain's logo. The paints come in half-gallons for $39 each, but are being released as a limited-edition offering. Backdrop Co-Founder Natalie Ebel spoke on the new Dunkin' x Backdrop Wall Paint Collection in a press release saying, "Dunkin’ is an iconic American brand and we couldn’t be more thrilled to launch their first paint colors. We’re so excited about the sensorial overlap between [donuts and icing and sprinkles](https://www.trendhunter.com/trends/native-x-dunkin) and paint and love these vibrant colors.” Image Credit: Maggie Shannon ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Brand Themed Home Decor:** The Dunkin' x Backdrop Wall Paint Collection showcases how brands can expand into the home decor space by leveraging their recognizable colors and logos. - **Limited-edition Collaborations:** The release of the Dunkin' x Backdrop Wall Paint Collection demonstrates the success of limited-edition collaborations between established brands and up-and-coming companies, creating excitement and exclusivity for consumers. - **Art-inspired Marketing:** Backdrop's co-founder Natalie Ebel's statement on the Dunkin' x Backdrop Wall Paint Collection highlights the potential for art-inspired marketing campaigns that can appeal to consumers' senses and emotions. ### Industries Being Reshaped - **Paint Industry:** Direct-to-consumer paint brands like Backdrop can leverage partnerships with recognizable brands to create limited-edition collections and appeal to a wider consumer base. - **Retail Industry:** Established brands like Dunkin' can collaborate with emerging companies in the home decor space, expanding their reach and creating new revenue streams. - **Marketing Industry:** The Dunkin' x Backdrop collaboration demonstrates the power of art-inspired marketing campaigns, which can create a unique emotional connection with the consumer and drive sales. ## Related on Trend Hunter - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md) - [Donut-Scented Collaborative Bodycare](https://www.trendhunter.com/trends/dunkin-and-native.md) - [Valentine's Day Cafe Collections](https://www.trendhunter.com/trends/dunkin-valentines-day-range.md) - [Spooky Seasonal Cafe Candles](https://www.trendhunter.com/trends/dunkin-x-homesick-collection.md) - [Collaborative Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-and-stoney-clover-lane.md) - [QSR Coffee-Based Fragrant Candles](https://www.trendhunter.com/trends/homesick-x-dunkin-donuts.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md) - [Cafe-Themed Candy Products](https://www.trendhunter.com/trends/dunkin-box-o-chocolates.md)