# Insect-Killing Footwear Murals The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes By Alexander Lam | Published 2013-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wall-of-shoes References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/doom-super-wall-of-shoes/) & [doom.co.za](http://www.doom.co.za/content/comp_home.php) In order to emphasize the effectiveness of [Doom](https://www.trendhunter.com/trends/doom-burger) Super bug spray, ad agency TBWAHUNTLASCARIS released the 'Doom Wall of Shoes.' An enormous billboard made up of [thousands of shoes](https://www.trendhunter.com/trends/soles4souls-canada) in the shape of a Doom can was setup. Since South Africans usually kill bugs by stomping on them, TBWAHUNTLASCARIS decided to use shoes to show how powerful Doom is. The billboard implies that Doom has the power of 22 meters worth of shoes. In addition to creating an [innovative billboard](https://www.trendhunter.com/trends/3d-billboards), the ad agency also added an interactive component to the campaign. Consumers could guess how many shoes were used to make the Doom Wall of Shoes. Over 9,000 entries were made, which resulted in a 600 percent increase in Doom's social media presence ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Creating interactive components in advertising campaigns can increase consumer engagement and boost social media presence. - **Experiential Marketing:** Using innovative and immersive techniques, such as the Doom Wall of Shoes, can enhance brand awareness and leave a lasting impression on consumers. - **Creative Billboards:** Designing unique and eye-catching billboards, like the Doom Wall of Shoes, can capture attention and generate buzz for a brand. ### Industries Being Reshaped - **Advertising:** Incorporating interactive and experiential elements into advertising campaigns can give brands a competitive edge in the industry. - **Outdoor Advertising:** Creating visually striking and unconventional billboards can revolutionize the outdoor advertising industry and attract more attention from passersby. - **Consumer Goods:** Using innovative marketing tactics, like the Doom Wall of Shoes, can help consumer goods brands stand out in the market and increase consumer engagement. ## Related on Trend Hunter - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md)