# Promotional Candy Walls O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans By Laura McQuarrie | Published 2018-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wall-of-candy References: [londonist](https://londonist.com/london/free-and-cheap/this-5-metre-high-pick-n-mix-wall-has-half-a-tonne-of-free-sweets) & [o2](http://www.o2.co.uk/) To promote its new custom plans, UK telecommunications services provider [O2](https://www.trendhunter.com/trends/not-a-sock-shop) is setting up a five-meter wall of candy in London where those with a sweet tooth can snag free goodies. The large-scale [pick 'n' mix sweets wall](https://www.trendhunter.com/trends/pick-n-mix-candies) is set to give Londoners the chance to get their hands on some candies for a limited time, as long as they share a post of themselves at the candy wall to social media with the #O2CustomPlans hashtag. The O2 pick 'n' mix wall is set to be installed on South Bank for just two days, where it will surely be a hit with passersby. Like O2, a number of brands are now launching [edible billboards](https://www.trendhunter.com/trends/dreamies-treats) and similar marketing stunts in order to engage consumers’ senses in a surprising way. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Edible Billboards:** Marketers are creating edible billboards and large-scale sweet walls to engage consumers in a surprising way. - **Interactive Promotions:** Brands are using interactive promotions like O2's candy wall to engage consumers and create unique experiences. - **Social Media Influencing:** O2's candy wall promotion is an example of how social media influence can be leveraged to increase brand engagement and reach. ### Where This Applies - **Telecommunications:** Telecom companies can use interactive promotions like O2's candy wall to increase brand engagement and attract new customers. - **Marketing and Advertising:** Marketing agencies can create edible billboards and large-scale sweet walls for clients to drive brand awareness and engagement. - **Food and Beverage:** Food and beverage companies can use interactive promotions like O2's candy wall to promote new products and increase brand recognition. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Easy-to-Shop Candy Stations](https://www.trendhunter.com/trends/hancocks-pick-n-mix-station.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Customized Candy Mix Experiences](https://www.trendhunter.com/trends/itsugar-chewsyourmix.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md)