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# Walk-Up Fast Casual Windows
Chipotle's New Walk-Up Windows are Changing the Pick-Up Experience

By Katherine Pendrill | Published 2019-12-28 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/walkup-windows
References: [delish](https://www.delish.com/food-news/a30347032/chipotle-walk-up-windows/) & [nrn](https://www.nrn.com/fast-casual/chipotle-mexican-grill-testing-prototype-stores-geared-1-billion-digital-business)

[Chipotle](https://www.trendhunter.com/trends/chipotle-3) continues to push the [fast casual space](https://www.trendhunter.com/trends/white-castle-castle-of-tomorrow) into new territory with the debut of walk-up windows and the expansion of its drive-up 'Chipotlanes.'

Chipotle's new walk-up windows first appeared at a Chicago location on December 19th. The walk-up windows are designed to work in tandem with mobile app orders by giving customers a dedicated space to collect their food. Two additional walk-up windows are also being tested in Cincinnati and Phoenix, suggesting that they might become a feature of future Chipotle store designs.

In addition to the walk-up windows, Chipotle is also expanding its Chipotlanes, which are "[quick-service style car lanes](https://www.trendhunter.com/trends/the-hut-lane) designed for fetching online orders." According to CEO Brian Niccol, there may be as many as 60 Chipotlanes by the end of the year.

Image Credit: *Chipotle.*

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 43% | Activity: 50% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Walk-up Fast Casual Windows:** Chipotle's walk-up windows provide a convenient pick-up experience for customers, allowing for seamless integration of mobile app orders.
- **Expansion of Chipotlanes:** Chipotle's Chipotlanes offer a quick-service car lane option for online orders, increasing efficiency and convenience for customers.
- **Integration of Mobile App Orders:** Chipotle's focus on walk-up windows and Chipotlanes highlights the trend of integrating mobile app ordering systems to streamline the customer experience.

### Where This Applies

- **Fast Casual Restaurants:** Fast casual restaurants like Chipotle can embrace walk-up windows and Chipotlanes to improve customer service and increase operational efficiency.
- **Mobile App Development:** The expansion of walk-up windows and Chipotlanes creates opportunities for mobile app developers to create seamless ordering and pick-up experiences for food establishments.
- **Fast Food Drive-thru:** The rise of Chipotlanes poses disruption opportunities for traditional fast food drive-thrus to adopt similar quick-service car lane models for online order pick-up.

## Related on Trend Hunter

- [Drive-Up Pickup Restaurants](https://www.trendhunter.com/trends/fastmac.md)
- [Mobile Drive-Thru Lanes](https://www.trendhunter.com/trends/chick-fil-a-2.md)
- [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)
- [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md)
- [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md)
- [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md)
- [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md)
- [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md)
- [Bowl-Focused Restaurant Concepts](https://www.trendhunter.com/trends/farmesa.md)
