# Psychedelic Fashion Campaigns 'Walking in the Wonderland' by Paul Tsang Will Trip You Out By Allison Love | Published 2010-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/walking-in-the-wonderland References: [behance.net](http://www.behance.net/gallery/Walking-in-the-wonderland/673892) & [behance.net](http://www.behance.net/thesameoldstories) 'Walking in the Wonderland' by Paul Tsang is definitely an interesting trip down the rabbit hole. The photoshoot is the spring/summer 2010 campaign for 'Five Plus' and is definitely a [colorful spread of imaginary fun](https://www.trendhunter.com/trends/wild-rose-sparrow). The shoot features colorful clouds and pastel ladders with which the model casually poses with. The 'Alice in Wonderland'-themed shoot is definitely one which is in sync with the psychedelic story itself. **Implications** - By evoking an Alice in Wonderland theme, this editorial gives viewers an escape from the troubles and stress of their recession-affected daily lives. The [whimsical colors](https://www.trendhunter.com/trends/chanel-spring-summer-2026), spontaneous spurts of clouds and fog, and [fairy tale fashion](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) offer a beautiful, if temporary, respite. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 96% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Fashion:** Opportunity to incorporate wacky and immersive visuals that create a surreal experience for the audience. - **Fantasy-themed Campaigns:** Opportunity to leverage beloved fairy tale stories, like Alice in Wonderland, to provide a nostalgic escape for consumers. - **Colorful Imagery:** Opportunity to use vibrant and playful visuals to create a memorable and eye-catching campaign. ### Where This Applies - **Fashion and Apparel:** There is an opportunity for fashion brands to incorporate whimsical and fantastical elements into their campaigns to create a unique and unforgettable experience for customers. - **Entertainment and Media:** There is an opportunity for entertainment and media companies to leverage fantasy-themed campaigns with immersive visuals to promote movies, TV shows, and other content. - **Marketing and Advertising:** There is an opportunity for marketing and advertising agencies to create visually stunning campaigns that break away from traditional advertising methods to capture the attention of consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)