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# Zombie-Themed Drawing Classes
Fox Styled a Life Drawing Class as a Walking Dead Promotion

By Laura McQuarrie | Published 2018-10-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/walking-dead-promotion
References: [prexamples](https://www.prexamples.com/2018/10/walking-dead-promote-series-launch-with-zombie-life-drawing-class/) & [foxtv](https://www.foxtv.co.uk/shows/fox/the-walking-dead)

One of the latest Walking Dead promotions for the show's new season and an upcoming exhibition took the form of a [life drawing class](https://www.trendhunter.com/trends/art-battle-event), complete with zombies as models. Rather than featuring conventional life drawing models, the class was centered around models in full prosthetics to resemble the show's undead.

As a new exhibition will be opening next year, fans are being given the chance to have their artwork displayed on [FOX's](https://www.trendhunter.com/trends/kitchen-nightmares) social media channels, as well as at the upcoming pop-up in London. Fans of The Walking Dead are being urged to recall some of their favorite moments from the show when creating their [fan art](https://www.trendhunter.com/trends/shaun-the-sheep-fan-contest) and one lucky artist has the potential to receive up to £2,000 as a prize for their talents.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 78% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Zombie-themed Classes:** The rise of zombie-themed classes and events as a unique marketing tactic for television and movie promotions.
- **Alternative Life Drawing:** The use of unconventional models, such as zombies, in life drawing classes as a unique and engaging experience for attendees.
- **Fan Art Contests:** The growing popularity of fan art contests as a way to increase brand engagement and reward loyal fans.

### Industries Being Reshaped

- **Television and Streaming:** Television and streaming companies can benefit from using unconventional marketing tactics like zombie-themed classes to promote new seasons and shows.
- **Art and Design:** Art and design industries could capitalize on the popularity of alternative life drawing classes as a way to offer unique experiences and promote creativity.
- **Entertainment and Events:** The entertainment and events industry can benefit from increased interest and engagement with pop-up events and fan art contests as a way to attract and reward loyal fans.

## Related on Trend Hunter

- [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md)
- [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md)
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