# AR Zombie Apocalypse Apps The Walking Dead: Our World is a Pokémon Go-Style Augmented Reality Game By Laura McQuarrie | Published 2018-03-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/walking-dead-our-world References: [roadtovr](https://www.roadtovr.com/arcore-apps-google-play-store/) & [thewalkingdeadourworld](https://www.thewalkingdeadourworld.com/) While Pokémon Go set the stage for [location-based augmented reality mobile gaming](https://www.trendhunter.com/trends/niantic-scopely) by having players collect animated pocket monsters in the real world, The Walking Dead: Our World is a new game with a similar premise, but challenges players to protect the world that they know and love from being overrun by the undead. There are plenty of zombie-hunting games that aim to convey the terror of an apocalyptic world overrun by nightmarish creatures, this new game offers a new level of realism, as players will see zombies in real-world locations that are familiar to them. The app for Android and [Apple](https://www.trendhunter.com/trends/bubbles-everywhere) also gives players to immerse themselves in the hit [AMC](https://www.trendhunter.com/trends/lightup-delorean-popcorn) show by collecting characters, weapons and well-known items from the series. The Walking Dead: Our World makes the most of both the Google Maps API and ARCore to provide a rich location-based gaming experience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Location-based Augmented Reality Gaming:** The Walking Dead: Our World sets the stage for the next wave of location-based AR gaming, combining real-world locations with immersive gameplay. - **Realistic Immersive Experiences:** Games like The Walking Dead: Our World are pushing the boundaries of realism in virtual experiences, offering players a truly immersive gaming experience. - **Integration of Popular Franchises:** By integrating popular TV shows and movies into AR gaming, there is a huge opportunity to engage fans in a new and interactive way. ### Where This Applies - **Gaming:** The gaming industry can leverage location-based augmented reality gaming to create new and innovative gaming experiences. - **Entertainment:** The entertainment industry can explore opportunities to integrate popular franchises into augmented reality experiences, offering fans a new and exciting way to engage with their favorite shows and movies. - **Technology:** The technology industry can continue to drive advancements in augmented reality technology, enabling more realistic and immersive gaming experiences. ## Related on Trend Hunter - [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md) - [Augmented Reality Hunting Games](https://www.trendhunter.com/trends/monster-hunter-now.md) - [AR Superhero Games](https://www.trendhunter.com/trends/marvel-world-of-heroes.md) - [AR-Based Ghost Games](https://www.trendhunter.com/trends/ghost-phone.md) - [AR-Based Video Games](https://www.trendhunter.com/trends/graffity.md) - [Cryptocurrency-Themed Gaming Apps](https://www.trendhunter.com/trends/fold-ar.md) - [Survival Strategy Mobile Games](https://www.trendhunter.com/trends/resident-evil-survival-unit.md) - [Civilization Rebuilding App Games](https://www.trendhunter.com/trends/after-inc-game.md) - [Street Fighter-Style AR Games](https://www.trendhunter.com/trends/jadu.md)